Social Media Director

Job Description:

Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world’s largest organizations, including one of every four Fortune 500 companies.

They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.

Summary
This role will lead FM's global social media presence across platforms, providing strategic oversight and driving day-to-day execution. This role shapes how FM shows up in the market as a B2B leader, elevating executive and subject-matter thought leadership, supporting commercial priorities (including demand generation), and enabling consistent, high-impact storytelling across regions and businesses.

Responsibilities include a blend of strategy and execution: able to set a multi-year vision, build operating rhythms and governance, and personally driving high-quality execution across content, community, platforms, paid/organic alignment, measurement, and reputation protection. This leader also brings effective AI fluency, applying AI-enabled tools to accelerate insight generation, content development, and optimization while ensuring appropriate human judgment, brand standards, and use.

Schedule & Location
This position can be based at one of the following FM locations;
Boston, MA, NYC, NY, Norwood, MA or Johnston, RI. This is a full-time office-based position with flexibility for two remote working days each week, based on business needs.

Domestic and international travel is required ~10% throughout the year.

Responsibilities
Own and continuously evolve FM’s global social media strategy aligned to business objectives, with a clear B2B point of view tailored to FM’s priority audiences (e.g., C-suite leaders, risk managers, brokers, and industry stakeholders).

Define a differentiated content and channel strategy that advances FM’s leadership narrative and supports priority initiatives (e.g., demand generation and product/industry programs).

Lead global platform expansion and governance, including launching and scaling region/country-specific presences where strategically important (mirroring the approach referenced internally, such as country-specific Linked In showcase pages).

Establish an experimentation roadmap to evaluate and launch new platforms and formats (e.g., emerging channels, new ad formats, influencer and creator partnerships), with clear business cases and success metrics.

Executive Social Media & Thought Leadership Engine
Build and run an executive social media program that amplifies the voices of FM leadership and subject matter experts, increasing visibility and credibility through consistent, high-quality thought leadership.

Partner closely with teammates in Marketing, Communications, PR, and key leaders to identify themes, craft narratives, and establish content that is authentic and aligned to business priorities.

Provide strategic counsel to senior leaders on social presence, platform behavior, and reputation considerations in high-visibility moments.

Execution Excellence:
Content, Publishing, Community, and Campaigns
Own the global social content operating model: editorial planning, content development, publishing cadence, creative standards, community engagement, escalation, and performance optimization.

Ensure social supports integrated marketing motions (e.g., campaigns, events, reports/webinars) as an “always-on” continuity layer — and that content is adapted appropriately by platform, audience, and region.

Improve social contribution to B2B pipeline and lead generation in partnership with Digital Marketing (e.g., Linked In optimization, audience targeting, campaign integration, landing page and asset promotion).

This position will be supported by a defined execution model (internal and/or agency) and clear decision rights across…