Director of Sales and Marketing - Senior Living

Director of Sales and Marketing – Central Illinois/Indiana Region

This is an exciting regional leadership opportunity with a well-established senior living organization committed to enriching the lives of residents across multiple communities. Lead strategic sales and marketing efforts on the road, directly impacting the growth and reputation of eight sites. Enjoy the autonomy of a remote-based role with a company-provided vehicle, and make a measurable difference in small-town markets.

Director of Sales and Marketing Benefits & Compensation

• Competitive base salary (~$115K) plus a performance-driven quarterly bonus structure
• Quarterly bonuses for both occupancy growth in underperforming communities ($1,500–$5,000 per quarter) and sustained high regional occupancy ($2,500–$4,000 per quarter)
• Company vehicle provided for regional travel
• Comprehensive health, dental, and vision coverage
• 401(k) with company match and generous paid time off
• Supportive culture with autonomy, territory ownership, and long-term career growth

Director of Sales and Marketing Requirements & Qualifications

• Bachelor’s degree in marketing preferred
• Minimum 5 years of sales and marketing experience, with at least 2 years in a leadership role within senior living, healthcare, or a related sector
• Proven track record in achieving sales goals and driving occupancy growth for multiple sites
• Located within or very near the Central IL/IN region; willing and able to travel locally in a regional, on-the-road capacity
• Strong understanding of digital marketing, social media, and community engagement
• Excellent communication, interpersonal, and negotiation skills
• Analytical mindset with proficiency in CRM software and Microsoft Office Suite

Director of Sales and Marketing Preferred Background & Skills

• Experience leading sales for multiple senior living or healthcare communities
• Ability to motivate dispersed teams and drive change in underperforming locations
• Comfortable operating in rural or small-market territories

Director of Sales and Marketing Day-to-Day Responsibilities

• Travel regularly across 8 senior living communities in Central IL/IN, leading onsite sales and marketing activities
• Strategize and execute plans to increase occupancy and revenue, especially in underperforming buildings
• Mentor and coach local sales teams to maximize lead conversion and relationship-building with prospective residents and families
• Analyze regional trends and metrics to identify growth opportunities and adjust tactics
• Oversee and support the implementation of integrated marketing campaigns and outreach events
• Represent the communities at regional events to build brand visibility and referral partnerships

If you are a driven sales leader who thrives with regional ownership, community impact, and the rewards of improving occupancy and performance across multiple sites, this is your next career move.