Senior Director, Marketing and Communications

Senior Director, Marketing and Communications

National Eczema Association (NEA) Overview

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the over 31 million Americans who live with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, and help patients and caregivers understand their disease, actively engage in their care, find strength in one another– and improve their lives.

Additionally, NEA advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision making.

Position Designation:
Senior Director of Marketing and Communications

Reporting Structure:
Reports to the President and CEO

Salary: $150,000 annually

Position Summary

The Senior Director of Marketing and Communications is a strategic, digitally driven leader responsible for shaping how NEA engages the world. Reporting to the President & CEO, this role has a strong focus on digital innovation and content creation, ensuring NEA’s voice is accessible, inclusive, and impactful across multiple platforms.

The Senior Director will craft and adapt campaigns that honor the lived experience of the eczema community, while leveraging analytics, data, and emerging trends to stay ahead in a rapidly changing digital landscape.

Strong leadership is essential in this role to establish clear brand alignment, uphold NEA’s voice, and ensure communications reflect NEA’s mission and organizational priorities. This position must collaborate effectively across teams while also serving as the decisive leader who guides staff and stakeholders toward strategies that elevate impact, relevance, and trust with our community. Because of the sensitive and mission-driven nature of NEA’s work, this role requires an understanding of healthcare, nonprofit, or patient advocacy environments and the ability to communicate with empathy, accuracy, and credibility.

As NEA continues to evolve, this position requires a forward-thinking strategist who can anticipate trends in digital engagement, lead with innovation, and strengthen NEA’s position as the trusted voice for the eczema community.

This full-time (40 hours per week) remote-based position is FLSA exempt.

Up to 10% annual travel is required to attend national NEA or related business meetings.

Primary Responsibilities

Marketing & Brand Strategy

• Develop and implement an integrated marketing strategy that advances NEA’s mission, brand, and revenue goals.
• Drive a digital-first approach, including web, social media, email, search, and emerging platforms.
• Ensure consistency and alignment across all brand touchpoints (NEA’s Seal of Acceptance, Patient Education, Community Engagement, etc.).

Content Development & Storytelling

• Lead creation of compelling, accessible, and inclusive content that educates, inspires, and mobilizes eczema patients, caregivers, and stakeholders.
• Oversee digital content calendars, editorial workflows, and multimedia production.
• Partner with program staff to translate research, advocacy, and patient stories into impactful campaigns.

Digital Engagement & Analytics

• Manage digital channels (web, SEO/SEM, email, social media, paid advertising) with a focus on measurable engagement and conversion.
• Implement performance tracking, UTM tagging, and reporting dashboards to evaluate ROI and optimize campaigns.
• Stay ahead of trends in AI, personalization, and digital tools to enhance reach and engagement.

Community & Stakeholder Engagement

• Ensure marketing strategies reflect and honor the lived experiences of people with eczema and their families.
• Collaborate with Development, Program Team, and Corporate Relations teams to amplify campaigns and support fundraising, partnerships, and events.
• Serve as a trusted steward of NEA’s voice, balancing scientific credibility with community resonance.

Leadership & Management

• Supervise internal and external marketing/communications staff and vendors, fostering accountability, creativity, and collaboration.
• Oversee marketing budgets and vendor…