Area Sales Manager - East

Franklin

WH is a rapidly expanding company determined to become the leader in the global energy home storage system (ESS) industry. Franklin

WH offers whole-home energy solutions typically coupled with solar PV systems, bringing households into the modern all-electric future. Though founded by experts in power electronics, BMS and EMS, Franklin

WH is equally focused on energy management software while also providing top-level service to our partners and customers. Franklin

WH is expanding its global footprint, relying on an industry-leading supply chain. This is an exciting time to be at a fast-growing company in a fast-accelerating industry.

Franklin Wh is a leading North American manufacturer of advanced energy storage systems (ESS), dedicated to powering a sustainable, energy-independent future. Our high-performance solutions support residential, and microgrid applications, integrating seamlessly with renewable technologies and utility infrastructure.

The Area Sales Manager (ASM) is a pivotal leadership role responsible for driving channel sales performance and regional market expansion through the effective management of five to eight Regional Sales Managers (RSMs). Using a push-pull channel strategy, the ASM will help generate product demand (pull) through customer engagement and support upstream channel momentum (push) by enabling partner success.

ASMs will serve as both performance managers and sales enablers—mentoring RSMs, developing account strategies, supporting partner persuasion efforts, and ensuring accurate forecasting and knowledge development across the team.

This is a remote position based within the Eastern region of the United States. Travel required.

- Manage and coach a team of 5-8 Regional Sales Managers within the Eastern U.S.

- Conduct weekly 1:1 performance reviews with each RSM to track KPIs, provide feedback, and support career development.

- Lead weekly team calls focused on product knowledge, competitive positioning, and sales best practices.

- Assist in setting sales targets and drive accountability for territory growth and customer acquisition.

- Execute Franklin

WH’s push-pull channel strategy by:

- Push:
Driving adoption via installer networks and distributor engagement.

- Pull:
Generating installer demand and securing installer mindshare through training and co-selling.

- Travel quarterly with each RSM to assess performance in the field and actively support customer meetings.

- Cultivate relationships with key installer partners to increase share of wallet and influence product preference.

- Manage and approve Special Pricing Agreements for Installers based on Installer volumes and loyalty to FWH. Maintain proper ratios of each tier (Silver, Gold and Platinum) to achieve margins goals for each region.

- Own the six-month rolling sales forecast for the area based on regional input from Salesforce. Manage reports for Long Tail and SPA accounts in each region, according to the distribution partner that supports those accounts.

- Analyze pipeline health, conversion rates, and product mix to provide accurate regional demand forecasts to operations.

- Align sales activity with product availability, market trends, and company priorities.

Training & Development

- Provide structured training and coaching to RSMs on Franklin

WH’s product portfolio, value proposition, and selling techniques.

- Support onboarding new RSMs and ensure consistent messaging and methodology across the team.

- Collaborate with Product and Marketing teams to deliver relevant tools and competitive intelligence.

Qualifications

- 5+ years of experience in channel sales, preferably in renewable energy, energy storage, or electrical/clean tech sectors.

- 3+ years in sales management or field leadership role.

- Deep understanding of channel sales models, installer networks, and regional dynamics in the U.S. and Canada renewable energy industry.

- Proven ability to lead teams, manage KPIs, and develop sales professionals.

- Strong command of CRM platforms (Salesforce preferred) and forecasting tools.

- Excellent communication, negotiation, and relationship-building skills.

- Willingness…