Director of Sales and Marketing

Director of Sales and Marketing Love to make a difference in the lives of seniors?

At Lumina Las Vegas, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do. We are seeking a Director of Sales and Marketing to lead occupancy growth at Lumina Las Vegas, our award-winning senior living community in Las Vegas.

This is an exciting opportunity for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through important decisions, and delivering strong occupancy results while maintaining a compassionate, resident-centered approach.

We are looking for someone passionate about senior living and memory care who is energized by building community partnerships, creating meaningful connections with families, and contributing to a high-performing, hospitality-focused culture.

Compensation: $72,000–$82,000 base salary, plus a competitive bonus and commission structure with strong earning potential.

• A growing company with opportunities for career advancement
• Immediate pay access — no more waiting for payday
• Tuition reimbursement to support your professional growth
• Comprehensive medical benefits with discounted gym memberships
• Dental, vision, life, and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off
• Employee Assistance Program (EAP)
• Perks and employee discount programs
• Supportive, team-oriented workplace culture

Through a combination of strategic marketing and relationship-driven sales efforts, the Director of Sales and Marketing is responsible for generating, managing, and converting leads to achieve budgeted occupancy targets. This role leads referral development, prospect engagement, tours, and the move-in process while maintaining a strong external presence in the local market.

The Director of Sales and Marketing spends the majority of the workweek outside the community, building referral relationships and representing the community to prospects, families, and professional partners.

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy
• Generate and convert qualified inquiries, referrals, tours, and move-ins
• Utilize Solera sales methodologies to achieve targeted closing ratios
• Track, analyze, and report sales performance and conversion metrics

• Respond promptly to all inquiries and ensure consistent follow-up
• Maintain accurate lead and activity tracking within the CRM
• Measure referral source effectiveness and adjust outreach strategies accordingly

• Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners
• Achieve and maintain weekly outreach and referral contact goals
• Attend networking events and represent the community professionally in the local market

• Ensure model, respite, and rent-ready rooms are tour-ready at all times
• Conduct daily walk-throughs to ensure the community presents at its best
• Partner with leadership on staging and presentation of model spaces

• Complete weekly marketing and occupancy reports
• Develop Competitive Market Analyses at least twice annually
• Partner with the Home Office team on advertising, branding, and public relations initiatives
• Support social media and local marketing efforts

• Partner closely with the Executive Director to align sales strategy with operational goals
• Participate in stand-up meetings and cross-department collaboration
• Assist with special events, open houses, and community programs

• Approaches the role with an entrepreneurial, ownership mindset
• Is motivated by exceeding sales and occupancy goals
• Builds trust with families through empathy, professionalism, and follow-through
• Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends
• Demonstrates integrity, accountability, and strong leadership presence

• Bachelor’s degree preferred or equivalent…