Manager, Merchandising Programs

Salary Range: $88,369.00 To $ Annually

Language requirement: Spoken and written competence in English

Location: Reporting to the ANBL Train Station Office in Fredericton, NB – remote work within NB is possible

About the Manager, Merchandising Programs role: At Alcool NB Liquor, we look for people whose values align with ours! Integrity, Caring, Trust, Community and Celebration. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together. The Manager, Merchandising Programs is accountable for defining, leading, and evolving ANBL’s merchandising strategy.

This role provides strategic oversight to build and deliver compelling, customer‑centric, and impactful promotional experiences that align with organizational goals and priorities.

Key responsibilities include:

• Merchandising Strategy & Program Leadership
• Lead and define ANBL’s merchandising strategy, ensuring alignment with ANBL, Brand and Marketing, Category Management, and Channel strategies and plans.
• Develop and maintain a multi‑year roadmap for merchandising innovation, program optimization, and evolution.
• Lead the design of customer‑centric merchandising programs and promotional experiences that support continued growth and enhancement of the customer experience.
• Identify and pursue opportunities to improve merchandising program structure, execution standards, and overall program effectiveness.
• Ensure merchandising programs are strategically aligned, operationally feasible, and positioned to deliver measurable outcomes.
• Program Performance, Insights & Optimization
• Accountable for the overall performance, effectiveness, and continuous evolution of ANBL's merchandising programs.
• Leverage performance data and customer, market, and industry insights to inform merchandising strategies.
• Partner with Business Intelligence and key stakeholders to establish performance measurement frameworks, reporting, and program evaluation processes.
• Utilize post‑program analysis and performance insights to optimize program design, resource allocation, and future promotional programming strategies.
• Monitor industry trends, cross‑jurisdictional activity, emerging merchandising practices, and consumer behaviors to identify opportunities for innovation and continuous improvement.
• Cross‑Functional Leadership & Stakeholder Management
• Build and maintain strong collaborative relationships across Brand and Marketing, Category Management, Channel, Supply Chain, Pricing, Finance, and Business Intelligence.
• Serve as the subject matter expert on merchandising program strategy, providing leadership, guidance, and recommendations to internal and external key stakeholders.
• Influence and align cross‑functional teams to ensure successful development, execution, and evaluation of merchandising initiatives.
• Lead cross‑functional planning to ensure merchandising programs support broader organizational priorities and objectives.
• Vendor Strategy & Partnerships
• Develop strategic vendor engagement approaches that strengthen vendor partnerships and maximize value and outcomes.
• Influence vendor investment in merchandising programs through compelling program strategies, performance insights, and informed opportunities.
• Collaborate with vendor partners to identify innovative merchandising opportunities that enhance customer experience and drive relevant customer programming and results.
• People Leadership & Effectiveness
• Provide strong, visible leadership to the Merchandising Programs team by establishing clear priorities, expectations, and performance standards.
• Lead, coach, mentor, and develop team members to build capability and support individual growth and succession planning.
• Foster a high‑performance culture rooted in accountability, collaboration, innovation, customer focus, and continuous improvement.
• Conduct performance management activities, including goal setting, coaching, performance reviews, and development planning aligned with corporate objectives.
• Champion employee engagement and cultivate an inclusive environment where diverse perspectives, ideas, and contributions are encouraged and…