Senior Vice President, Media Strategy & Planning

Overview

The SVP, Media Strategy and Planning is an integrated Media & Experience leader who ensures creative, media, audience strategy, and measurement work as one connected system. This person serves as a senior strategic partner to clients, delivering innovative media strategies that fuel success for a book of business primarily focused on Financial Service accounts. They share the responsibility of providing account leadership.

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies
• Serve as the senior media strategy lead on key accounts, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes
• Lead the development of communications plans — directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connection plans that bring those strategies to life
• Lead strategic planning across brand, performance, audience, and measurement with strong understanding of Financial Service landscape/industry
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni‑channel customer experience, with the ability to manage downstream, cross‑channel campaign executions
• Partner with creative, data, and cross‑functional teams to translate strategies into business‑driving ideas and direct long‑range campaign planning to ensure best use of resources
• Build and lead a scaled brand and performance strategy, planning, and research capability with a track record of breakthrough innovation
• Champion the ongoing evolution of the strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients

• Drive the agency’s Innovation and Thought Leadership agenda — both as a growth asset and as an engine for modern marketing solutions
• Provide staffing recommendations, team development, and daily supervision to ensure a high‑performing, future‑ready team
• Ensure connectivity across all relevant internal and external stakeholders

• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment
• 10+ years of staff management experience with proven ability to lead teams, set strategic vision, and execute
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction
• Experience in media pitches and new business with a proven track record of wins
• Experience navigating holding company and large, matrixed organizations; skilled at partnering with practice leads to co‑develop go‑to‑market strategies and positioning
• Ability to translate data into actionable business solutions that enhance strategies and meet deliverables
• Deep experience supporting and leading Financial Service accounts

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best‑in‑class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are…