Senior B2B Manager, Marketing
Burnaby, BC, Canada
Listed on 2026-06-23
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Management
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Business
Senior B2B Manager, Marketing
Requisition #2449876Job Location Canada-British Columbia-Burnaby Job Stream Marketing/Advertising/PR Job Type Permanent, Full-Time Salary/Rate$ - $ / Year Number of Positions1 Start Date of Employment ASAP Posting Date
14-May-2026 Travel Required Not Required Educational Requirements Bachelors Degree Languages Required English
Job Description
About Pacific Blue Cross
Pacific Blue Cross (PBC) has been British Columbia's leading benefits provider for over 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans.
We are fueled by a commitment to keep health care sustainable for all British Columbians. Through our PBC Health Foundation, we fund projects that improve health outcomes directly related to mental health and wellbeing as well as the prevention and/or management of chronic disease. We are interested in finding people who want to make a difference and who are looking to grow their career with us.
We offer an attractive compensation and benefits package. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.
Perks
About the Position
If you’re someone who wants to lead the development and execution of strategic, results-driven marketing programs that drive growth across Pacific Blue Cross’ employer and advisor channels, we want to hear from you.
We offer an attractive compensation and benefits package. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.
This role is currently working hybrid from home and from our head office in Burnaby, BC. Apply this week if you would like to take on this role.
Key Ways This Position Makes An Impact
The Senior B2B Manager, Marketing positions Pacific Blue Cross’ health benefit and insurance solutions as the preferred choice for British Columbia’s small to medium-sized employers and the advisors who support them.
In this role you’ll operate at the intersection of marketing strategy, sales enablement, and partner engagement, the role delivers integrated initiatives that build awareness, generate demand, and influence decision-making across the customer lifecycle.
This role provide leadership to an assigned employee by setting clear performance objectives, coaching and mentoring the team member, and supporting ongoing skill development.
You will lead the development and execution of the B2B marketing strategy for employer and advisor segments, with a focus on small to medium-sized employers.
his role defines and refines target personas (e.g., business owners, HR leaders, CFOs, benefits managers, advisors, consultants, and third-party administrators) and develop…
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