Director, Marketing Programs

Remote Work Available:
Yes

Job Title:

Director, Marketing Programs

Business Unit:
Marketing

Location:

Miami, FL

Reports To:

Executive Director, Digital Marketing

Requisition

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand‑grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand‑in‑hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

Trulieve is seeking a highly strategic and proven execution‑focused leader to serve as a key member of the executive leadership team and strategic advisor to the Executive Director of the Marketing Organization, driving enterprise‑wide initiatives, operational excellence, and cross‑functional alignment across marketing, digital, IT/Tech, and business operations. This role functions as a central point of coordination for strategic priorities, executive communications, program governance, and organizational effectiveness.

This role is ideal for a strategic operator who combines the discipline of a PMO leader, the influence of a senior program executive, and the business acumen of a trusted advisor to executive leadership. The ideal candidate is a proactive problem‑solver with exceptional leadership, communication, and program management capabilities who can translate executive vision into actionable plans, drive accountability across teams, and ensure successful execution of high‑priority initiatives.

This position serves as a trusted advisor and strategic operator, influencing outcomes across the organization while leading critical programs and special projects.

Strategic Planning & Business Execution

• Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals.
• Translate business objectives into actionable roadmaps, program plans, and measurable outcomes.
• Drive planning processes, quarterly business reviews, and strategic operating rhythms.
• Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations.
• Identify risks, dependencies, and opportunities that may impact organizational priorities.
• Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.
• Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high‑performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities.
• Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives.
• Monitor program performance, resource allocation, budgets, timelines, and deliverables.
• Implement portfolio reporting and performance metrics to support informed decision‑making.
• Drive continuous improvement in project delivery methodologies and operational processes.

Strategic Initiatives & Cross‑Functional Leadership

• Lead high‑impact, cross‑functional programs spanning marketing, digital, technology, operations, and business teams.
• Facilitate collaboration across departments to ensure alignment, accountability, and successful execution.
• Manage complex initiatives involving multiple stakeholders, competing priorities, and organizational change.
• Serve as the escalation point for critical project issues and drive resolution.

Executive Communications & Reporting

• Develop and deliver executive‑level…