Senior Vice President; SVP), Toy Industry , remote

Veracity Protocol

Veracity Protocol is a CV/ML-based web3 company bridging the physical with digital. Our mission is to build "the protocol of trust to protect people and their assets in the digital world". We enable smartphone or industrial cameras to identify and authenticate physical objects based on their unique material structure only. This guarantees the highest level of data veracity, solves the critical blockchain oracle problem, and enables the entire Web3 infrastructure for physical objects.

Our team is distributed across NYC, Prague, Brno, Geneva, and Taipei. We've been recognized as one of the top innovative startups globally by Intel, Techstars, Plug & Play, Microsoft, and Starburst Aerospace. Our global customers repeatedly recognize us as the best solution in the market. We are engaged across industries from collectibles, art, luxury goods, pharma, semiconductors, automotive, to non-invasive security printing.

Our code of culture is "ideas always win". The best ideas can come from anywhere. We have a collaborative culture where we discuss things openly, and everyone has a voice.

There is a generational shift happening across all industries NFTs, Blockchain, and Metaverse initiatives are paving a newly digital future for children. Established physical toy brands are running the risk of becoming irrelevant in the digitized and decentralized economy. Veracity Protocol is creating the protocol of trust to protect brands, customers, and their physical assets in the digital world. The SVP for the toy industry will play a key role in helping brands with this industry shift and digital transformation.

The SVP, Toy Industry role is a newly created full-time/remote role responsible for all aspects of Veracity Protocol strategy and business development in the digitalization of the toy market. The SVP will position her/himself as trusted digital and business transformation advisor to key global toy manufacturing brands, convincing them to unleash the potential of their brand reputation and physical assets by embracing DeFi models and digital‑metaverse service opportunities.

This role will be a key member of the leadership team and report directly to the Chief Commercial Officer.

• Manage innovation strategy and business development process from concept to completion for the Toy Industry and other subsequent verticals
• Develop and lead the revenue generation and business development
• Maintain deep understanding of market trends, with emphasis on new technologies
• Drive the Go-to-Market process as a thought leader and business partner
• Explore creative business models to create value for company customers and shareholders
• Build an ecosystem of partners that will strengthen VP's value proposition and go-to-market to the Toy Industry
• Collaborate with internal stakeholders using clear and effective communication
• Ensure deliverables are met, timelines are set, and budgets are in‑line and accurate
• Review and get feedback for team's work, troubleshoot to find solutions for challenges encountered

• 10+ years of related or similar experience
• Solid network amongst the targeted vertical (e.g. Toy Industry)
• Experience in selling innovation and/or digitalization of physical products
• Experience interacting with C‑Suite executives
• Demonstrated ability to build extensive partners' network

• Track record in new business development
• Solution oriented (understand pain-points, active listener, team catalyst, results-driven)
• Tech-savvy sales person with a strong business acumen
• Ability to lead large creative business projects
• Oversight of innovative style in revenue generation
• Strong knowledge and understanding of new trends and technology
• Excellent communications skills, with ability to present concepts in a persuasive manner.
• Strong and experienced in leadership with executive presence
• Hands‑on and autonomous

• Experience with start-up environment
• Crypto/Blockchain space skills
• NFT/DeFi services experience

• US $180,000 annual consulting remuneration
• Stock options based on KPIs
• Sales commission fee
• Healthcare coverage

Contact point:
Dominique El Bez, Chief Commercial Officer, (Use the "Apply for this Job" box below).