Thought Leader Liaison, Southeast

Thought Leader Liaison, Southeast

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

Summary & Purpose of the Position

The Thought Leader Liaison (TLL) serves as a field-based marketing position responsible for facilitating engagement opportunities and strategic brand partnerships with Oncology Key Opinion Leaders and Key Account Leaders including physicians, nurse leaders and pharmacy leaders on a regional and national level within a defined geography. The position supports the entire Oncology portfolio, including Onivyde®, as well as pipeline and future commercialized Oncology brands.

TLL engagements will gain market insights, assess impact of new & emerging clinical data in the disease landscape, uncover marketing collaboration opportunities, and foster productive key opinion leader (KOL) relationships to advance advocacy for the IPSEN Oncology Portfolio. The TLL team will effectively communicate the brand story to KOLs and identify strategic partnerships with the aim of creating advocates for our brands at large practices and major institutions throughout the US in the assigned regions.

This role serves as a liaison between home office departments, field-based colleagues and health care professionals (HCPs) who are leaders in their respective fields. To be successful: the TLL team members will build close working relationships with, but not limited to:
National Sales Directors, Regional Business Directors, Oncology Account Specialists, MSLs, Marketing Teams, and Value & Access teams to ensure alignment on broader business objectives in their assigned regions. TLL interactions are on-label and consistent with commercial compliance, legal, and regulatory guidelines.

Your territory includes both the Southeast and South Atlantic Sales Regions which includes TN, NC, SC, GA, FL, AL, MS, and LA.

The Thought Leader Liaison is responsible for three key areas of focus: KOL Engagement & Commercial Relationship Management, Marketing Initiatives, and Conference/Meeting Engagement & Strategy. This position will support and coordinate the development of peer-to-peer tactics associated with current Oncology brands, as well as future Oncology brands.

• Manage and deliver on impactful engagement activities / projects within assigned region with moderate oversight and team support- inclusive of HCP meetings, strategic planning with field partners and leadership, and execution of key priorities within that region
• Develop and execute engagement plans to collaborate with KOLs to ensure Onivyde® messaging is aligned with IPSEN brand goals
• Work under close partnership with the Regional Business Directors to align on key regional priorities and support the execution of those priorities in collaboration with home office, sales, V&A, and other stakeholders
• Develop and implement a strategy to drive KOL advocacy for Onivyde®
• Gather insights on current evolution of the disease landscape and the impact of emerging datasets to inform and advance brand strategies
• Develop, coordinate, and execute a strategic plan for congress and professional society meetings and support customer meetings at all major conferences for the senior leadership team
• Lead in the design, recruitment, and execution of advisory boards
• Function as a field member of the marketing team, collaborating with sales, value & access, legal, regulatory, medical affairs,…