Media Director

The Media Director supervises the media staff, leads planning and execution of media campaigns, and analyzes paid media initiatives. This role works with cross-functional teams and partners with vendors and the KW2 Controller to ensure accurate financial reporting and tracking of media buys. Remote work is possible; office presence in Madison is welcome.

• Provide leadership, management, and guidance to the media staff. Act as a leader within the agency and grow department personnel and agency capabilities.
• Stay abreast of emerging media tools, best practices, collaboration and ideas that drive agency recommendations, and transfer that knowledge to the media team and other agency staff. Identify staffing needs and play an active role in the hiring of media team members.
• Holds self and others accountable for measurable high-quality, timely, and cost-effective results.
• Determines objectives, sets priorities and delegates work to the media team.
• Identifies and analyzes problems, weighs relevance and accuracy of information, generates and evaluates alternative solutions, makes recommendations for department improvements.

• Establish media strategy in collaboration with KW2 Account services. You will provide strong data to back up strategies, and tie recommendations to client goals and objectives.
• Plans strategically with traditional and digital media teams to ensure offline and online tactics complement each other and maximize results for the client.
• Work with the team to provide the best measurement plans and metrics for actionable recommendations.
• Create and present media recommendations to Account Service and directly to clients.
• Work with other KW2 teams in concepting on campaigns that involve media components.

• Provide content as needed for RFPs that have a media component.
• Present topline recommendations and competencies to new business prospects.
• Represent KW2 Media Department in a positive and professional way when attending new business meetings, client functions or professional development events.
• Ability to understand key market drivers and create and seize business opportunities, expand into new markets, and launch innovative media products and services.

• Works closely with the Controller to manage the budget reconciliation process, which includes overseeing media AR/AP in a timely and efficient way. The Media Director will also help resolve campaign issues and negotiate makegoods where appropriate.
• Develop and review department profitability goals and manage team billability and agency budget management.
• Support in proactive communications with vendor partners. Issue RFPs to and negotiate with media vendors as needed.
• Create and deliver buy recommendations internally and to clients.
• Review tracking of campaigns to ensure that metrics can be easily tracked through analytics platforms and are accurate.
• Review all media billing to clients.

• 7-10 years in media planning and buying
• Knowledge of both traditional and digital channels. Ability to guide strategy and manage the team in plan execution
• Knowledge of media buying platforms. i.e. third party ad-servers
• Experience working with a DSP and ad servers
• Experience with multiple intelligence gathering tools to help guide media planning
• Supervisory and mentoring responsibilities for a team of 4-6 media staff
• A clear understanding of media process in the reconciliation of buys
• Agency experience preferred