Vice President Retail Channel

Reporting directly to the CEO, the VP, Retail Channel will hold complete ownership and accountability for a $100M P&L, leading sales, marketing, operations collaboration, and product innovation for our independent retailer channel. Leveraging an 80/20 methodology, you will drive sustainable revenue growth, steer strategic vision, and cultivate strong partnerships with top customers, regional teams, and global suppliers.

• Drive Sales Strategy & Profitability: Own channel revenue, gross margins, and forecasts; partner with the CEO and Finance to manage the P&L and implement data-driven growth strategies and apply 80/20 principles.
• Empower Retailers & Sales Teams: Lead, recruit, and mentor a high-performing team (6 direct reports); direct regional sales managers to target top-tier accounts and elevate retailer success models.
• Guide
  Product & Innovation: Collaborate with R&D, Engineering, and eCommerce to align new product development with market trends, customer feedback, and future technical needs.
• Nurture Global Relationships: Manage key account partnerships and build strong, collaborative relationships with international suppliers.
• Cross Functional Leadership: Partner across Operations, Quality, Finance, Marketing, and Customer Service.

• Experience:
  
  12+ years of progressive sales/leadership experience, including 8+ years managing sales managers/regional teams and managing major customer accounts.
• P&L & Business Acumen:
  Proven track record of direct P&L ownership and leveraging data-driven business models (prior 80/20 methodology experience)
• Product & Market Expertise:
  Strong background in new product development (NPD), strategic marketing initiatives, and competitive market research (CPG/Retail experience a strong plus).

Bachelor’s degree in a business or related field (MBA preferred)

Onsite role with approximately 50% travel (primarily North America, with occasional international travel to Asia/Europe).

IMPORTANT:
This is a 100% full-time, onsite position located in the Greater St. Louis area, requiring up to 50% travel. Remote work or relocation assistance is not available. Please only apply if you currently live in the St. Louis area and fully meet the onsite and travel requirements. Applications that do not meet these strict criteria will be automatically disqualified

Tacony Corporation is an 80-year-old, family-owned global enterprise headquartered in St. Louis, driving industry-leading innovation across diverse commercial equipment and durable consumer goods. Combining domestic manufacturing and direct operations in the U.S. and Europe with strategic global supplier partnerships, Tacony serves commercial channels and retail markets in over 100 countries worldwide.

Posted by Tilley Partners on behalf of our client.

Location:

Greater St. Louis Area (Must currently reside in the local area)

Work Setup: 100% Onsite + Up to 50% Travel

This job description is not intended to be a comprehensive list of all specific activities, duties and responsibilities that are required of the associate in this role. Responsibilities may change or new duties may be assigned at any time.