Director, Site Merchandising

About the Team

The Digital team focuses on delivering a superior customer experience on  and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs.

We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions.

About the Location

Collaborative Work Environment:

At Pet Smart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote "flex day" (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job

About the Role

The Director, Site Merchandising is responsible for defining and leading Pet Smart's enterprise site merchandising strategy across all digital experiences, driving profitable growth through customer-centric merchandising, content, and discovery experiences.

This leader owns the strategic direction for category merchandising across web and mobile, ensuring customers can easily discover, evaluate, and purchase products while supporting enterprise commercial priorities. The role partners closely with Merchandising, Marketing, Product Management, Technology, UX, Analytics, and Operations to shape the future of Pet Smart's digital shopping experience and influence the evolution of our omnichannel capabilities.

As a senior leader within Digital, this role is accountable for translating business objectives into scalable merchandising strategies, modernizing operating models, developing organizational capability, and delivering measurable improvements in customer experience and digital performance. The Director leads a high-performing organization of managers and individual contributors while serving as a strategic thought partner to executive leadership.

The ideal candidate brings deep expertise leading digital merchandising organizations within large-scale omnichannel retailers and has a demonstrated ability to build strategy, influence enterprise decisions, and deliver transformational business results.

Key Responsibilities

Enterprise Strategy & Business Leadership

* Define and evolve Pet Smart's long-term site merchandising strategy across web and mobile, balancing customer experience, commercial priorities, and digital P&L objectives.

* Own the strategic roadmap for digital product discovery, including browse, search, category experiences, promotional merchandising, and content optimization.

* Serve as the enterprise subject matter expert on digital merchandising, influencing strategic initiatives that shape the future customer experience.

Digital Growth & Customer Experience

* Establish merchandising strategies that improve discoverability, conversion, engagement, and customer lifetime value across digital channels.

* Drive continuous optimization of browse paths, taxonomy, search experiences, product presentation, and merchandising content to improve shopping ease.

* Champion customer-first thinking by leveraging qualitative and quantitative insights to continuously improve the digital shopping journey.

* Balance innovation with operational excellence to deliver scalable experiences that support both digital-exclusive and omnichannel business objectives.

Organizational Leadership & Operational Excellence

* Lead, develop, and inspire a high-performing organization of merchandising leaders and individual contributors through clear vision, coaching, and accountability.

* Establish operating models, governance, and cross-functional processes that improve execution speed, organizational alignment, and scalability.

* Build effective partnerships across the enterprise, influencing without authority and aligning diverse stakeholders around common business outcomes.

* Identify opportunities to simplify workflows, eliminate friction, and modernize merchandising operations through process improvements and technology enablement.

Analytics & Performance Management

* Establish performance metrics and success frameworks that connect merchandising initiatives to customer outcomes and financial performance.

* Guide the organization in leveraging analytics to identify trends, opportunities, and customer behaviors that inform strategic decisions.

* Translate complex business insights into compelling executive-level recommendations that influence investment decisions and organizational priorities.

* Foster a culture of experimentation by championing testing,…