Vice President Franchise Recruitment

About The Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands:
Budget Blinds, The Tailored Closet, Premier Garage, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Bark and Mane, and Lightspeed Restoration are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises

You can learn more about Home Franchise Concepts on our Careers page.

Reporting to, Chief Development Officer, The Vice President of Franchise Recruitment (VPFR) is responsible for leading and developing a high performing franchise recruitment team to achieve company growth objectives through the sale of new franchise units. This role is accountable for delivering quarterly and annual franchise agreement signings, franchise fee revenue, and pipeline performance across assigned brands. The VPFR provides strategic leadership, coaching, forecasting, and performance management for Franchise Advisors while ensuring a disciplined and consistent franchise development process.

In addition to driving franchise sales performance, the VPFR is responsible for helping the organization identify, attract, evaluate, and ultimately award franchises to qualified candidates who align with the brand's values, operating model, and long-term growth objectives. This role ensures the recruitment team maintains a balanced focus on both achieving growth targets and selecting franchisees who are positioned for long term success within the system.

• Lead, coach, and develop a team of up to 12 Franchise Advisors to achieve quarterly and annual operating plan objectives while maintaining high standards for candidate quality and franchisee selection.
• Establish performance expectations, accountability measures, and professional development plans for team members.
• Conduct regular pipeline reviews, candidate strategy sessions, deal reviews, and performance evaluations.
• Foster a culture of execution, collaboration, continuous improvement, and disciplined mutual evaluation.
• Develop Franchise Advisors to effectively assess candidate fit, financial capability, operational readiness, and alignment with brand values.

• Drive achievement of quarterly and annual franchise agreement signing goals and franchise fee revenue targets.
• Ensure the recruitment team attracts, evaluates, and awards franchises to candidates who align with the brand's ideal franchisee profile and long term growth objectives.
• Monitor key performance indicators including lead conversion, pipeline velocity, discovery day attendance, validation completion, close rates, candidate quality metrics, and unit signings.
• Ensure all franchise candidates progress through a structured mutual evaluation process in accordance with company standards, franchise regulations, and brand requirements.
• Support complex transactions and assist Franchise Advisors in advancing high value opportunities while maintaining discipline around franchisee selection standards.
• Partner with Operations and Brand Leadership to ensure candidates possess the capabilities, resources, and commitment necessary for long term franchisee success.

• Maintain accurate forecasting of unit sales, franchise fee revenue, and pipeline activity.
• Provide leadership with regular updates on forecast attainment, risks, opportunities, candidate trends, and market conditions.
• Develop action plans to address performance gaps and improve overall team effectiveness.
• Partner with Marketing, Operations, Finance, and Brand Leadership to align growth initiatives, market development strategies,…