Marketing, Development, & Alumni Manager

Current Employees:
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Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Advancement Manager

Job Summary:

The Marketing, Development, & Alumni Manager for the Positive Youth Development (PYD) Institute provides leadership for the planning, implementation, and evaluation of integrated marketing, development, donor engagement, 4-H alumni relations, and public relations strategies that advance the Institute's mission and strategic priorities. This position develops and executes initiatives and deliverables that increase awareness and understanding of Positive Youth Development and 4-H programs, strengthen engagement with 4-H alumni and supporters, cultivate entry-level donor relationships, and support fundraising activities.

Working collaboratively with Institute leadership, Extension colleagues, campus partners, including the Wisconsin Foundation & Alumni Association (WFAA), volunteers, donors, 4-H alumni, and external stakeholders, this position oversees advancement efforts that build visibility, promote program impact, foster lifelong engagement with 4-H, and generate resources to support youth development programming across Wisconsin.

This multifaceted position is designed with responsibility prioritization:

* 4-H PYD Marketing & communications: 50%

* Development (donor engagement & events): 20%

* 4-H alumni engagement: 20%

* Public relations: 10%

This full-time, dynamic position reports directly to the PYD Institute Administrative Assistant Director and is part of the PYD Institute Administrative Team. This position works closely with the PYD Institute Director, the PYD Administrative Assistant Director, the PYD Financial & Development Assistant, and the WFAA Senior Director of Development for the Division of Extension. The successful candidate will be expected to actively and positively contribute to a collaborative team, demonstrate highly effective teamwork skills, meet deadlines, provide leadership for student staff members in service to this position's responsibilities, and attend events, educational programs, staff retreats, and in-person meetings throughout the year.

Statewide Location

Division of Extension headquarters are located within Madison, WI with the preferred location at 3500 University Avenue, but the position location is flexible and will be determined based on programmatic needs, successful candidate's preferences, and availability of suitable space.

Partial Remote

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Remote work requires an approved remote work agreement (RWA). A RWA requires successful candidates to possess their own high-speed internet and phone to perform the work on a university provided computer. Per University policy, transportation between home and assigned work location is not payable/reimbursable and will be at the expense of the employee.

This position has the possibility of working up to 2 days remote per Extension's Remote Work Policy.

Evening/Weekend Work

This position may be required to work occasional nights and weekends to meet the program needs and priorities of the communities served.

Travel Expectations

It is expected that employees will make individual arrangements for transportation adequate to meet position responsibilities and essential job functions. Read more about UW-Madison Driver Authorization.

Applicants are required to:
Have a valid drivers license and a reliable source of independent transportation for periodic in-state work travel, and/or comply with requirements for UW-Madison vehicle use authorization.

Key

Job Responsibilities:

* Plans and directs staff implementation of advancement initiatives and programs in alignment with the strategic plan

* Collaborates with unit leadership to deliver directed program messaging to internal and external audiences

* May serve as the unit liaison to internal and external stakeholder groups providing organizational information on business-relations issues, opportunities, and activities and representing the interests of the unit

* Evaluates advancement strategy effectiveness and provides recommendations for improvement

* Identifies, promotes, and maintains external partnerships

* May exercise supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 FTE or equivalent employees

Department:

About Extension

Extension embodies the Wisconsin Idea by developing and connecting the research and educational resources of UW-Madison with residents and communities to address local, statewide, and national issues. We teach, learn, lead and serve, transforming lives and communities.

About the Institute

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