Head of Market Launch

The Role We Need

the company is entering new markets faster than ever, and we need a leader who can build the repeatable system that turns every new launch into a thriving, self-sustaining marketplace. As our Head of Market Launch, you'll own the strategy and execution behind taking a market from launch to scale by creating exceptional experiences for hosts and members, building a powerful local vendor ecosystem, and establishing the growth flywheel that fuels long-term expansion.

You're equal parts builder, operator, and strategist. You love creating order from ambiguity, know how to launch new markets from the ground up, and have a track record of building partnerships and systems that continue producing results long after you've stepped away. You're energized by ambitious growth goals, thrive in cross-functional environments, and enjoy developing teams while solving complex marketplace challenges.

• Launch Markets – Lead the strategy and execution for every new the company market, ensuring each reaches 250 active units within six months while maintaining high quality standards.
• Build Playbooks – Design and continuously improve the repeatable systems, processes, and launch playbooks that allow markets to scale beyond the initial launch phase.
• Grow Ecosystems – Build national and local partnerships with brokers, lenders, contractors, property managers, photographers, and other vendors that help hosts succeed.
• Drive Referrals – Create referral engines that encourage members, hosts, and vendors to become active advocates who fuel organic growth.
• Improve Outcomes – Partner with Product, Sales, Marketing, Member Experience, and Host Experience to improve occupancy, NPS, move-in quality, and host success.
• Analyze Performance – Use data to evaluate launch performance, identify growth opportunities, reduce customer acquisition costs, and optimize every market.
• Lead Teams – Hire, coach, and develop Market Account Executives and ecosystem leaders while aligning multiple departments around successful launches.
• Test & Learn – Run structured experiments, evaluate results, and continuously improve how the company enters and scales new markets.

• Market Leadership – 10+ years leading marketplace, growth, partnerships, or operations teams, including significant ownership of a business, market, or P&L.
• Launch Experience – Proven success launching or scaling new markets for a marketplace, franchise, or multi-location business.
• Partnership Expertise – Experience building vendor, channel, or partner ecosystems that create measurable business value.
• Growth Mindset – Demonstrated success improving customer experience, retention, referrals, or other organic growth drivers.
• Systems Thinking – Ability to design scalable operating models instead of solving problems one market at a time.
• Analytical Skills – Comfortable making decisions using metrics such as CAC, LTV, occupancy, funnel conversion, referrals, and NPS.
• People Leadership – Experience building, leading, and developing high-performing distributed teams.
• Executive Influence – Strong communicator who can align executives and cross-functional partners around ambitious growth initiatives.

• Your application will be reviewed for possible next steps by the Hiring Manager.
• If you meet eligibility requirements, the next step would be a phone call with a member of the People Ops team for about thirty (30) minutes.
• If warranted, the next step would be a video interview with our Chief Growth Officer for one (1) hour.
• If warranted, the next step would be a video panel interview with members of our leadership team for one (1) hour.
• The panel interview will require a candidate to work on an assessment where you will showcase your market launch skills to the panel for discussion.
• If warranted, the final interview would be with our President.
• If warranted, then we move to offer!

• Fully remote position - we swear!
• Competitive compensation package including an equity incentive plan and company-wide bonus opportunity
• National medical, dental,…