Senior Manager, Marketing Analytics

Who We Are

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives.

We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2

SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.

Please note Heart & Stroke offers a hybrid work option. Candidates can work from anywhere in Canada. Must be available to work in Toronto 4/6 times a year. The Senior Manager, Marketing Analytics plays a critical leadership role in driving Heart & Stroke’s fundraising success and mission impact by ensuring accurate, strategic and innovative use of data across fundraising programs, mission products and marketing campaigns.

This position leads the delivery of high-impact analytics and data-driven insight to inform decision-making, shape strategy, and maximize net revenue growth, constituent loyalty, lifetime value, and engagement within portfolios supported. This role serves as a senior-level strategic partner to business stakeholders, providing thought leadership that supports the design, execution and evolution of portfolio strategies. The Senior Manager leads a team of analysts responsible for business-critical data operations, reporting and analysis.

In addition, they leverage external analytics consultants and agencies to scale capacity, address skills gaps, and ensure the timely delivery of analytics products. They oversee analytics strategy, segmentation, targeting, process documentation and data management for supported portfolios. The Senior Manager works closely with program leads across the organization, providing expert consultation and influencing innovative data-driven solutions that strengthen program effectiveness and outcomes.

They engage proactively in establishing governance, controls and processes that mitigate financial and reputational risks associated with errors in data quality and usage. Leading with vision and strategic foresight, the Senior Manager ensures constituent and marketing data is accurately translated into actionable insights, driving the Foundation’s mission forward.

• Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects.
• Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact.
• Collaborate with business leads to create accurate forecasts/reforecasts to support their budget development and program optimization.
• Drive campaign improvements by connecting drivers of future donor trends to historical behaviours, creating risk modules and test hypothesis using rigorous and complex analysis.
• Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads to optimize resource allocation for greater effectiveness.
• Lead donor behaviours analysis and segmentation, collaborating with senior leaders to improve engagement, acquisition, retention and value maximization of different donor segments.
• Build…