General Manager

The General Manager is responsible for all aspects of marina operations, ensuring efficient, safe, and customer-focused service while achieving financial objectives. This role owns the sales process for slip leasing—from lead generation through conversion—and is accountable for training the team to deliver results. Strong leadership, operational expertise, and the ability to work collaboratively with the home office and colleagues across the organization are essential.

• Oversee all marina operations including maintenance, dockage, fuel dock management, boat rentals, and slip occupancy
• Develop and implement strategies to optimize revenue, control costs, and enhance customer satisfaction
• Routinely inspect all areas of the property to ensure above-average appearance and a safe environment
• Coordinate preventive maintenance and timely repairs for all marina equipment, property, grounds, and docks
• Monitor inventory levels of fuel, supplies, and equipment within budgetary guidelines
• Maintain and update local Standard Operating Procedures and Instruction Manuals
• Respond to weather events or emergencies that could damage marina assets or customer property
• Ensure all company and customer equipment is secured each evening prior to lock-up

• Understand and comply with all government regulations including OSHA, EPA, and weights and measures
• Handle all aspects of governmental reporting and compliance
• Ensure training of employees in safe use of marina equipment, firefighting procedures, and spill containment
• Maintain proper controls to safeguard assets including equipment and inventory
• Ensure the safety of customers and employees at all times

• Deliver exceptional service ensuring customers have a positive experience throughout their interactions
• Address customer inquiries, concerns, and complaints promptly and professionally
• Develop strong customer relationships and actively seek feedback for continuous improvement
• Coordinate with third-party vendors (such as restaurant management) to ensure seamless service integration

• Own the full sales process from lead generation through lease execution, ensuring consistent follow-up and conversion
• Actively manage the sales pipeline, tracking all inquiries and maintaining accurate records in the reservation system
• Train and coach staff on sales techniques, customer engagement, and lead follow-up best practices
• Respond to all slip inquiries promptly and professionally, with a focus on converting leads into long-term lease agreements
• Conduct marina tours and showcase amenities to prospective slip holders
• Manage slip occupancy targets and develop strategies to minimize vacancy
• Oversee the waiting list process, maintaining regular communication with prospective customers
• Collaborate with marketing to generate qualified leads through advertising, events, and outreach initiatives

• Recruit, train, schedule, and supervise all employees and contract labor
• Foster a positive work environment promoting teamwork, professional development, and service excellence
• Train team members on the sales process, ensuring they understand how to qualify leads, communicate value, and drive conversions
• Hold staff accountable for lead follow-up and customer engagement standards
• Conduct performance evaluations, provide feedback, and identify training opportunities
• Handle disciplinary actions and terminations when appropriate
• Train and coach office administrator to ensure accurate data entry
• Develop and manage the annual operating and capital budgets
• Drive slip occupancy and lease revenue to meet or exceed targets
• Monitor actual versus projected figures monthly; investigate and correct negative variances
• Approve all purchases, invoices, and check requests
• Implement pricing strategies and adjust rates to maximize profitability
• Collaborate with finance to ensure accurate accounting and reporting
• Identify and develop new revenue sources and growth opportunities
• Maintain professional relationships with agencies, contractors, vendors, and customers
• Oversee vendor relationships ensuring timely and quality service delivery
• Approve and oversee all long-term dock…