Director, Global Product & Merchandising - Li

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Regular Full Time Nashville, TN, US

The Director, Global Product & Merchandising will lead global product strategy, merchandising, seasonal commercialization, and product lifecycle management for Gibson’s growing lifestyle business across apparel, headwear, accessories, and future consumer categories, including bags, home/office products, collectibles, and other lifestyle extensions.

This leader will translate Gibson’s iconic heritage, craftsmanship, artists, and cultural influence into premium, commercially compelling global assortments that strengthen the brand and drive growth across direct-to-consumer (DTC) and traditional wholesale channels. The role will lead product and merchandising strategies across Gibson’s DTC business, including e-commerce and owned retail, while leveraging significant wholesale expertise to build strategic retail partnerships across department stores, specialty retailers, and other key global distribution channels.

Working across Gibson’s internal business units and a network of world-class external product manufacturing partners, the Director will serve as the central cross-functional leader responsible for bringing products from concept through commercialization. This individual will partner closely with Design, Marketing, Sales, Licensing, Legal, Operations, Finance, and Executive Leadership to deliver global assortments that achieve brand, consumer, channel, revenue, margin, and profitability objectives while maintaining Gibson’s premium positioning and long-term brand strategy.

The Director will also lead, mentor, and develop a high-performing Product Management and Merchandising team, fostering accountability, collaboration, operational excellence, and career development. The ideal candidate brings deep experience in global product management and merchandising, wholesale and DTC businesses, multi-category product creation, financial and commercial management, and team leadership within premium global consumer lifestyle brands.

• Develop the three-to-five-year global product roadmap for Lifestyle.
• Create seasonal merchandising strategies across all lifestyle categories.
• Identify whitespace opportunities and adjacent product categories.
• Build global assortment strategies by channel, region, consumer, and price architecture.
• Develop Better / Best / Pinnacle product strategies that support both premium positioning and commercial growth.
• Partner with leadership to define long-term category expansion priorities.

Own the seasonal product architecture across categories including Apparel, Headwear and Accessories (Bags, Leather Goods, Jewelry, Drinkware, Home, Collectibles)

• Seasonal line plans
• SKU architecture
• Pricing strategy
• Collection storytelling
• Product briefs and commercialization plans

• Develop and execute global wholesale strategies that launch and scale Gibson Lifestyle’s presence across department stores, specialty retailers, premium boutiques, and other strategic wholesale accounts in the U.S. and international markets.
• Build and manage strategic retail partnerships, serving as a senior business leader with key accounts to establish distribution strategies, negotiate commercial opportunities, develop assortments, and drive sustainable revenue and margin growth.
• Leverage deep knowledge of wholesale retail dynamics to identify high-value distribution opportunities, optimize account segmentation and door strategies, and ensure Gibson product assortments are appropriately positioned by retailer, channel, geography, and consumer.
• Partne…