Sr. Director, Analytics & SaaS Sales REMOTE

Iteris is seeking a
Sr. Director, Software GTM & Strategy to lead the growth, commercialization, and go-to-market strategy for our Clear Guide and Clear Data platforms. This leader will own the strategy and business performance for these solutions, connecting Product, Sales, Marketing, and Customer Success to define market priorities, commercial models, routes to market, and the capabilities required to scale recurring software and data revenue.

The Sr. Director will lead a specialized Clear Guide commercial team and work across the broader Iteris organization to drive adoption and growth across:

• Public sector agencies, including DOTs, cities, traffic operations, safety, and planning organizations
• Engineering and consulting firms
• Private-sector data consumers, including insurance, ISVs, and enterprise analytics customers

This role requires a leader who can translate market opportunity and customer needs into product strategy, commercialization, GTM execution, and measurable business growth.

Candidates located within commuting distance will be expected to be onsite four days per week at our Irvine, CA office. Candidates residing outside the area may be eligible for a remote role.

• Own the multi-year GTM strategy and business plan for Clear Guide and Clear Data
• Define market priorities, customer segmentation, routes to market, competitive strategy, and growth initiatives
• Own business performance across bookings, ARR, adoption, expansion, retention, and profitability
• Identify new market opportunities, customer segments, use cases, and business models that expand the addressable market
• Translate growth opportunities into clear investment, resource, and organizational priorities
• Establish annual objectives, operating plans, and KPIs aligned to Iteris' broader software growth strategy
• Serve as the commercial counterpart to Product, connecting market requirements and customer needs to product strategy and investment priorities
• Lead commercialization strategy across packaging, pricing, positioning, monetization, and routes to market
• Define scalable approaches to pilots, adoption, conversion, and expansion
• Develop repeatable commercial plays by customer segment, persona, and use case
• Establish structured feedback loops between customers, Sales, Customer Success, and Product to improve market fit and accelerate adoption
• Lead and develop the specialized Clear Guide commercial team and define the capabilities required to support future growth
• Establish clear operating models and accountability across the Clear Guide team, Field Sales, and Customer Success
• Enable the broader Iteris sales organization to identify, position, and advance Clear Guide and Clear Data opportunities
• Partner with Marketing to develop positioning, demand-generation programs, thought leadership, and segment-specific campaigns
• Develop strategic relationships with agencies, consultants, partners, and other ecosystem participants that expand market access and influence
• Build the organizational capabilities, processes, and talent required to scale the business
• Establish operating cadence and visibility across pipeline, forecast, conversion, adoption, expansion, and retention
• Develop and track SaaS and data-business KPIs that measure both near-term execution and long-term customer value
• Partner with Finance on business performance, investment priorities, and P&L contribution
• Use market intelligence, customer feedback, and performance data to continuously refine GTM strategy and resource allocation
  
  Turn successful customer engagements and use cases into repeatable GTM plays that can scale across the broader organization

• Bachelor’s degree preferred
• 10+ years of experience in GTM, SaaS, data,…