Chief Revenue Officer; Rustici) US, Nashville, Remote

Position Summary

The role

We’re looking for an experienced Chief Revenue Officer (CRO) to own our go-to-market strategy and be responsible for all revenue generation strategies, processes, and streams in our organization during our next phase of growth. Rustici has historically grown through market leadership, customer demand, referrals, and inbound opportunities. The CRO's primary mission is to establish and scale a proactive new-logo acquisition engine while maintaining strong customer retention and expansion performance.

As a core member of executive leadership, the CRO will leverage deep industry and role expertise to accelerate predictable, profitable revenue growth and align commercial functions for long-term customer value as our product roadmap evolves.

What you would be selling

Rustici's software products solve the technical challenges of content and platform interoperability. We specialize in standards like SCORM and xAPI and help customers leverage them to improve their commercial products and operate within larger enterprise learning ecosystems. Our offerings range from highly complex integrated software — including Rustici Engine and Content Controller — to more accessible off-the-shelf products that ease the pain of managing learning and training content at scale across many systems.

• Own company-wide revenue growth, customer retention, profitability, and commercial performance.
• Develop and execute the organization's short-term and long-term revenue strategy, establishing revenue targets, growth plans, and performance metrics aligned with corporate objectives.
• Lead the organization's evolution toward a proactive, scalable go-to-market model, identifying emerging growth opportunities, market risks, and revenue acceleration initiatives.
• Provide regular revenue performance updates and strategic recommendations to the CEO and Board of Directors.

• Define and lead the company's go-to-market strategy across sales, marketing, and account management.
• Drive market expansion initiatives, customer acquisition strategies, and vertical market penetration.
• Align marketing efforts to optimize demand generation, lead quality, pipeline growth, and customer acquisition effectiveness.
• Develop sales segmentation, territory strategies, and market coverage models.
• Partner with Product teams to ensure alignment between commercial opportunities, growth objectives, and organizational priorities.

• Build, coach, and scale a high-performing outbound sales team across sales execution, forecasting accuracy, deal sizing, and talent acquisition.
• Lead and develop the sales organization to achieve revenue and profitability targets.
• Establish performance expectations, compensation strategies, and accountability measures.
• Drive predictable pipeline development, sales execution, and forecast accuracy.
• Improve conversion rates, win rates, average deal size, and sales productivity.
• Implement sales methodologies, coaching programs, and talent development initiatives.
• Recruit, develop, and retain top-performing commercial talent.

• Drive account expansion, upselling, net revenue retention (NRR), and churn reduction across existing customer accounts.
• Monitor recurring revenue trends and proactively identify revenue risks.
• Establish customer-centric strategies that strengthen long-term relationships and loyalty.

• Lead Revenue Operations, including forecasting, pipeline management, and KPI reporting.
• Establish scalable systems, processes, and reporting capabilities that support growth.
• Improve visibility into pipeline health, sales effectiveness, customer retention, and revenue performance.
• Develop executive dashboards and revenue analytics that inform strategic decision-making.
• Drive operational excellence across the entire customer lifecycle. Instill operational rigor, forecasting discipline, tech stack optimization, and CRM data integrity to drive commercial maturity across the customer lifecycle.

• 12+ years of progressive B2B SaaS revenue leadership, including senior VP of Sales, Head of Revenue, or CRO roles, with demonstrated success building or rebuilding a revenue function.
• Proven track record of constructing or transforming commercial teams within organizations generating $15M to $100M in ARR in a high-growth or transformational environment.
• Direct experience…