VP, Client Partner - Commerce

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.

Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste - the biggest growth killer of all and scale what works.

Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste.

We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As Vice President, Client Partner, Enterprise Commerce you will own executive client relationships, business outcomes, and growth strategy for a flagship complex enterprise account or a small, connected set of strategic accounts within a Pod. You will oversee commerce channel leaders across multiple retail media partnerships. You will lead JBP conversations with clients and retail media networks, and help clients understand where opportunities and added value can be brought forward.

You will serve as the executive sponsor and senior business leader - aligning client ambition, Tinuiti’s commercial model, cross-functional expertise, and multi-year investment strategy into durable growth plans. You will lead high-stakes client decisions, build resilient C-suite relationships, reduce account risk, and develop the leaders who deliver the work. You will champion product- and measurement-led decision-making, while ensuring technical specialists own the detailed methods, implementation, and execution required to make those decisions credible.

• Client-Centric Architect the multi-year growth strategy for a flagship enterprise account or defined strategic client set; align senior executives on ambition, investment, customer and business outcomes, trade-offs, and the change roadmap required to deliver them.
• Set the executive relationship strategy for the flagship account or strategic client set; sponsor C-suite relationships, lead the most consequential moments, and ensure Tinuiti is experienced as one trusted growth partner rather than a collection of channel teams.
• Set the strategic and commercial standards for integrated planning across the client scope: require clear client business context, investment logic, scenario thinking, forecast rigor, and decision-ready narratives.
• Lead high-stakes events - annual strategies, renewals, turnarounds, executive escalations, material investment decisions, major cross-sell, and marquee pursuits with a clear point of view and decision path.
• Hold leaders accountable for understanding the client’s P&L, customer journey, competitive context, operating pressures, growth barriers, and stakeholder system - not only channel or media performance.
• Owner Mindset Own client business outcomes through influence: set growth goals, commercial guardrails, decision standards, risk thresholds, and account-review rhythms; intervene decisively when client health, delivery quality, or leadership effectiveness declines.
• Challenge the status quo on behalf of clients and Tinuiti; sponsor changes that reduce waste, improve client decision velocity, remove recurring friction, and raise strategic and commercial judgment across the client team and account.
• Build durable partnerships with Product, Analytics, Finance, Innovation & Growth, and Operations; hold partners accountable for the commitments and operating conditions required to deliver client outcomes.

Apply expert-level, measurement-guided strategy across the full mix (paid + owned/earned, with a focus on commerce channels, retail media networks); codify interdependencies and decision heuristics leaders can apply.

Elevate client executive understanding of measurement, product, and channel economics to improve decision velocity; ensure briefs/plans/reviews integrate product + measurement + channel into one clear narrative.

Represent Tinuiti externally as a vertical expert and thought leader; co-develop initiatives with strategic partners.