Conversion Marketing Manager

Conversion Marketing Manager page is loaded## Conversion Marketing Manager locations:
US-MB-Home Office time type:
Full time posted on:
Posted 2 Days Agojob requisition :
R650

Ministry Brands is looking for a
** Conversion Marketing Manager
** to join our growing team!
** Who we are
** Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The following locations in the Southeast region are approved remote working locations for this role:
Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
** What You'll Do:
** As the
** Conversion Marketing Manager,
** you are the champion of our small faith-based commercial segment, creating the digital journey that takes churches and parishes from the first click to purchase in our e-commerce storefront. You set the strategy, run the day-to-day campaigns, and keep the momentum going with onboarding, cross-sell, and upsell programs that build lasting connections. You love taking proven big-market materials and reshaping them into fresh, right-sized assets that truly resonate with this audience.

You collaborate with Product Marketing, Demand Generation, and Customer Marketing to keep messages sharp and perfectly timed. You own the full pipeline for this segment, and you bring the energy of a self-starter and go-getter who thrives in a fast-moving environment, works independently, and never waits around for someone else to solve the problem.
*
* Key Responsibilities:

*** Own the segment strategy and plan. Define audiences, needs, messages, offers, and digital paths to purchase for small faith-based churches and parishes across all verticals.
* Create and run full-funnel campaigns. Build coordinated campaigns that move prospects from awareness to consideration to purchase, and then to adoption, cross-sell, and upsell within the e-commerce storefront.
* Build and optimize landing pages and email journeys. Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof.
* Repurpose and right-size existing content. Adapt case studies, guides, checklists, videos, and webinar materials created for larger customers so they resonate with smaller organizations and their simpler buying needs.
* Create original, conversion-ready content. Produce comparisons, “why switch” narratives, how-to guides, frequently asked questions, product tips, in-product messages, and checkout microcopy that reduce friction and make the next action obvious.
* Reduce drop-off with lifecycle programs. Stand up browse and cart abandonment, welcome and onboarding, education, cross-sell and upsell, and win-back sequences that increase attachment to additional products and services.
* Keep the storefront current and clear. Partner with Digital and Web and with Product Marketing to ensure site copy, plan pages, promotional banners, and checkout content are accurate, timely, and easy to understand; perform quality assurance on links, tagging, and campaign tracking parameters.
* Run a nimble content and promotion calendar. Plan and launch seasonal…