Demand Generation Specialist

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Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential.

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Gong is looking to hire a Demand Generation Specialist to uplevel and execute our campaigns. This role will report to the Senior Manager of Demand Generation and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams.

• Drive pipeline impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.
• Experiment – Run data-driven experiments to uplevel our campaigns and processes.
• Create campaigns-in-a-box – Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
• Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
• Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance.
• Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
• Personalization at scale – Use AI tools to personalize campaigns at scale.

• Experience:
  
  2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
• Technical
  
  Skills:
  
  Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
• Analytical
  
  Skills:
  
  Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
• Communication:
  Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Project Management:
  Strong project management skills with the ability to drive multiple projects end-to-end.
• Data-Driven:
  Extremely data-driven; committed to experimenting until you see measurable results.
• Copy writing:
  Strong writing skills and experience creating content for email, webinars, or web pages.
• Education:
  
  Bachelor’s degree in Marketing, Business, or a related field.
• Growth Mindset:
  Curiosity and a desire to learn.

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $74,700 - $98,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits.

Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

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