Director, Marketing and Operations

Director, Marketing Growth and Operations

Join The Bristal Assisted Living as the Director of Marketing Growth and Operations. You will support the Vice President of Marketing and Senior Director of Marketing & Communications in developing and implementing overall marketing strategy while independently managing media planning, budget oversight, project workflows, vendor relations, and timely delivery of all marketing assets.

• Partner with the Vice President and Senior Director of Marketing to translate marketing strategies into actionable plans, timelines, and deliverables.
• Provide data-driven insights and recommendations to improve campaign performance and ROI.
• Develop, manage, and maintain all paid media plans, including print, digital, broadcast, and sponsorship placements.
• Negotiate rates, manage vendor contracts, and ensure all placements align with strategic priorities and budgets.
• Oversee trafficking of creative assets to media outlets and confirm all specifications, deadlines, and approvals are met.
• Own and manage the department’s operating and advertising budgets in coordination with the VP of Marketing.
• Track all marketing expenditures, process invoices, and prepare financial reports to ensure accuracy and accountability.
• Monitor spend versus plan and proactively identify optimization or reallocation opportunities.
• Maintain the department’s project management system, organizing and prioritizing deliverables, deadlines, and approvals.
• Ensure all creative requests are logged, assigned, and completed on schedule and within scope.
• Supervise the Marketing Coordinator and Graphic Designer to ensure workload balance and efficiency.
• Oversee production and distribution of all marketing assets—print, digital, and promotional materials.
• Ensure creative outputs meet brand standards, accuracy, and file specifications prior to release.
• Serve as the final checkpoint for proofing and approvals before delivery.
• Manage relationships with media partners, printers, and creative vendors, serving as the primary operational liaison.
• Coordinate asset delivery and communication between the Home Office team, communities, and external partners.
• Support campaign reporting by collecting and analyzing performance data from media placements and digital sources.
• Present insights to leadership to guide decision‑making and improve future initiatives.
• Stay current on marketing tools, platforms, and technologies to streamline department operations.
• Participate in training, conferences, and professional development as needed.

• 7–10 years of progressive marketing experience, with at least 3–5 years in a marketing operations, project management, or media planning role.
• 2–3 years of people management experience, including direct supervision of marketing professionals.
• Proven experience managing six‑to‑seven‑figure marketing budgets.
• Demonstrated success in multi‑channel media planning and buying (digital, print, broadcast).
• Experience in real estate, senior living, healthcare, hospitality, or multi‑location organizations strongly preferred.

• Project Management:
  Expert ability to manage multiple projects simultaneously with competing deadlines and stakeholders.
• Budget Management:
  Strong financial acumen with experience in budget development, tracking, and variance analysis.
• Media Planning & Buying:
  Deep understanding of media channels, rate negotiation, and vendor management.
• Analytical
  
  Skills:
  
  Ability to interpret campaign data and translate insights into actionable recommendations.
• Communication:
  Excellent written and verbal communication skills; comfortable presenting to senior leadership.
• Attention to Detail:
  Meticulous approach to quality control, proofing, and brand standards enforcement.
• Leadership:
  Ability to mentor, develop, and motivate direct reports while fostering collaboration across teams.

• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with project management platforms (e.g., Asana, , Wrike, or similar).
• Familiarity with marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Working knowledge of CRM and…