PPC Specialist; Paid Search Specialist​/Digital Marketing Specialist

Overview

PPC Specialist (Paid Search Specialist) / Digital Marketing Specialist

This range is provided by Instinct Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Instinct Marketing provides local business clients with inbound online marketing strategies to generate leads. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, website design & development, and more digital marketing services to improve the success of our clients' marketing efforts. Our agency is passionate about driving online success and helping businesses grow, with a focus on collaboration, clear communication, and a positive workplace culture.

In this position, you'll work on various platforms, including Google Ads (PPC), Bing Ads (PPC), Meta Ads (Facebook & Instagram ads), and more. Responsibilities will vary according to client needs, but training will be provided. The ideal candidate has strong written skills, an eye for grammar, and is able to learn quickly but also dedicate themselves to learning beyond the training.

We are looking for an analytical and dedicated individual who contributes to our company culture.

• Manage approximately 30-40+ local business clients that operate by completing builds, optimizations, change requests, and properly notate information for others to reference
• Use advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaigns
• Implement analysis of existing PPC campaign performance and prepare actionable insight for improvement to optimize account performance
• Use Instinct Marketing best practices in digital marketing to develop strategies to achieve client goals in designing, developing, and managing PPC campaigns
• Use a variety of tools to compile and draw insight from industry data to better understand user trends and behavior
• Remain current with industry trends and best practices that may be incorporated to optimize accounts
• Exercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns are positively impacting the clients' goals, such as ROAS, brand exposure, and congruent ad-to-landing page web copy
• Attend client meetings either in person or over the phone/Zoom
• Produce monthly reports for clients and provide client recommendations

• Strong interpersonal, verbal, and written communication skills
• Creative, analytical, and driven individual who works well on a team
• Effective problem-solving skills
• Strong attention to detail
• Proficient in Microsoft Office and Google Workspace Applications

• 1 - 3 Years of Google Ads experience
• Google Ads and Microsoft Advertising Certified
• Facebook and Instagram Advertising Experience
• Bachelor's Degree or 2+ years of SEM/PPC experience
• Experience working with Google Analytics
• Experience working with landing page builders such as Unbounce, Go High Level , or Instapage
• Agency and client-facing experience
• Google Ads Certified

• Paid medical, dental, and vision insurance
• Paid holidays
• Hybrid Schedule – 3 days in office, 2 days remote

Instinct Marketing is a digital marketing agency based in Sacramento, California. Our team mainly consists of SEO & PPC managers, specialists, SEO content writers, UX/UI designers, and web & software developers.

Work is primarily conducted in-office from Tuesday to Thursday, with remote work on Mondays and Fridays. Please note that this job description is not exhaustive; it outlines the primary duties and responsibilities, but these may evolve, or new tasks may be added at any time, with or without prior notice.

Instinct Marketing is an Equal Opportunity Employer. We are committed to fostering an inclusive environment that empowers every individual and embraces the diverse cultures, perspectives, skills, and experiences that our team members bring.

Job Type: Full-time

• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Greater Sacramento Area

• Entry level

• Full-time

• Marketing and Sales

• Advertising Services and Marketing Services