Director, Sales Marketing - Remote

Overview

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We help companies and individuals address risk, workforce, wealth, and retirement challenges through custom solutions and a people‑first approach.

As Director of Sales Marketing, you will drive marketing initiatives for NFP’s sales organization in North America, develop go‑to‑market strategies, lead large‑scale sales campaigns, and oversee impact reporting.

• Lead sales marketing initiatives for the US and Canada.
• Key contact for Sales Operations, CSO, distribution, enablement, producer recruiting, and corporate development teams.
• Strategic owner of sales marketing campaigns: oversee portfolio, track measurement, develop go‑to‑market strategy, identify target audience and value prop, set KPIs.
• Collaborate with brand and digital marketing on campaign assets and deliverables.
• Own sales marketing analytics: provide ongoing reporting to marketing and sales leadership in collaboration with digital, brand, and SEM heads.
• Advises marketing managers on go‑to‑market strategy and enablement of sales initiatives.
• Partner with field marketing leader on regional initiatives and nationalize opportunities.
• Lead the marketing plan for joint sales initiatives between NFP and Aon, Connected Value.
• Collaborate with Sales Enablement to create templated outreach, kits, and producer marketing.
• Support sales and marketing tech stack and optimize tool usage.
• Support integrated sales campaigns partnering with corporate development teams.
• Partner with Sales Enablement to maintain the lead handoff process from  and other campaigns.
• Manage and coach the Sales Marketing Manager reporting directly into this role.

• Deep understanding of the sales process and buyer journey stages.
• Expertise in marketing plan, strategy, and timeline development.
• Experience with Salesforce CRM, Pardot, Sales Loft, Linked In Sales Navigator, event marketing, and industry sponsorship marketing.
• Strong project management skills, workflow routing, and creative production stages.
• Excellent oral and written communication skills.
• Proficient in Microsoft Excel, Word, Outlook, and PowerPoint.

• A Bachelor’s degree in marketing, journalism, or related field.
• 8-10+ years of marketing experience.

Competitive salary ($90,000–$126,000 base), PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Base salary determined by experience, credentials, education, certifications, skill level, scope, and geographic location. Eligible for performance‑based incentives.

NFP is an inclusive Equal Employment Opportunity employer.