Senior Demand Generation Strategist; Remote

Senior Demand Generation Strategist (Remote Canada) - Future Opening

Join us at Directive as we continue to expand by building a network of talented individuals who excel in crafting data‑driven strategies, optimizing campaigns, and fueling demand for innovative B2B brands.

Directive Consulting is a performance marketing agency for B2B companies. We use our proprietary Customer Generation methodology to focus on SQLs and customers, providing paid media, SEO/content, CRO, and video services that help clients hit their SQL targets, every time.

We are looking to offer a compelling and competitive demand generation opportunity for our customers. In this role, you will directly work with no more than seven accounts, managing their performance marketing. You will face a dynamic, fast‑paced environment where you are obsessed with performance metrics and eager to make a mark in B2B marketing.

• Own the success of SMB clients across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your points of contact
• Keep deep technical knowledge of strategy, paid media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Be capable of having a large impact in a very specific role
• Show creative spark for marketing and a deep passion for getting results

• 2+ years of agency‑side marketing experience
• 2+ years of performance marketing experience
• A brilliant strategist with a truly T‑shaped skill set
• A world‑class project manager who delivers on time and below cost
• Availability to travel

• We have a set living wage at Directive
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Employer‑paid health plan 100 % for you, 50 % contribution for your dependents
• Access to certified therapists through Spring Health and membership to Headspace
• Gympass membership
• Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24‑Jan 1), paid parental leave
• Traditional and Roth 401(k) with a 3 % company match
• Annual bonus based on tenure, which scales over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership

As a remote‑first company, you’ll work from anywhere in Canada. We will accommodate global opportunities in Canada, the UK, and Australia, provided you have the proper work authorization and residency. This role will be 100 % virtual, with collaboration primarily via Zoom and Slack. You must have reliable internet access and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities.

If you require reasonable accommodations in completing this application, interviewing, or completing any pre‑employment testing, direct your inquiries to ca

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

• Mid‑Senior level

• Full‑time

• Business Development and Sales
• Industry: Advertising Services

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