Marketing Communications Specialist

Lingraphicais a mission-driven organization that provides speech-generating devices tohelp improve communication, speech, and quality of life for people with communication impairments. Welook for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.

Purpose
:
The Marketing Communications Specialist is responsible forexecuting high-quality,timelymarketing communications that support strategic and product marketing initiatives across Clinical and Consumer audience segments. This role supports the Sr. Manager, Strategic Marketing,to translate marketing campaign strategies into clear, effective marketing briefs, email communications, and various marketing automations that drive lead generation, lead nurturing, and engagement.

This role will also collaborate and supportcross-functional campaign initiatives for the Sales,Education/Customer Success,and Online Communities Teams.

• Develop multi-channelmarketing briefs to support strategic marketing initiatives for our Clinical and Consumeraudiences
• Executemulti-audiencemarketing communications aligned to brand standard sand co revalues
• Build and launch email campaigns for the Marketing Team as well as cross-functional teams
• Construct various segments (lists) to beutilizedin email campaigns, automations, and reports
• Manage monthly direct mail campaigns to segmentedaudiences
• Support lead generation and nurtureinitiatives
• Contribute to managing and updating master campaigncalendar
• Identifymarketing automation opportunities andassistin creating and launching workflows and email sequences to support various lead nurtureinitiatives
• Collaborate with reporting and analytics team toidentifytrends andoptimizationopportunitiesfor futurecampaigns andautomations
• Assist with campaign ideation for both Clinical and Consumeraudiences
• May berequiredto perform other duties as assigned

Knowledge, Skills, and Abilities

• Passion for bringing marketing campaigns tolife
• Comfortable with marketing automation concepts and tools
• Familiarity with campaign management systems (Wrike, Asana, Trello, etc.)
• Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders
• Comfortable analyzing andleveragingcampaign and audience performance datato make informeddecisions
• Ability to adhere to deadlines, SOPs, and brand standards
• Ability tobreak downand execute on high-level ideas and conceptsfrom various stakeholders
• Should have a flexible mindset and be comfortable working in ahigh-pace environment

Education and Experience

• Bachelor’s Degree (or equivalent combination of education and related work experience) required
• 2+years of marketing or digital marketing experience preferred
• 2+years of marketing campaigndevelop/management experience preferred
• CRM experience (Marketo, Hub Spot,Salesforce, etc.)required. Hub Spotproficiencystrongly preferred

Work Environment & Physical Demands

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access.

Travel

May work remotely from home. Travel tothe

Princeton, NJ or within the continental United States is required2x/yearfor team off-sites and annual company meeting.

Occasional travel throughout the year within the continental United Statesfor trade shows and other marketing activities is also required.

Accommodations

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Lingraphica and Pay Transparency

At Lingraphica, we are committed to fair and equitable compensation practices. The starting salary range for this position is $64,800 to $73,200per year. Placement in the starting pay is based on factors such as experience, skills, education, and internal equity. We regularly review our compensation structures to ensure they align with industry standards, promote fairness, and support career growth. In addition to competitive base pay, we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace.

We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process.

• Paid Time Off (sick, personal, and vacation)
• Paid Company Holidays
• 401(k) Retirement Plan and Contribution
• Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
• Employer Paid Life Insurance
• Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
• Stipends for health and wellness, home office setup and professional development
• Paid Family Leave
• Annual merit increases
• Year-Round Flex Friday’s
• Discounts on travel,…