Content and Social Media Manager Chicago, IL

Content and Social Media Manager job at Midtown Athletic Club - Chicago. Chicago, IL.

We own and operate eight premium athletic and tennis clubs across the US and Canada, including the world's largest sports resort and premier boutique hotel located in Chicago with the mission to inspire people to transform their lives.

Midtown is seeking a talented and experienced Content and Social Media Manager to join our team. This is a dual role with about 60% focus on content management and 40% focus on managing our social media channels. You will play a crucial role in developing and executing our creative content strategy across digital and print platforms that aligns with Midtown's vision and resonates with our target audience.

In addition to leading content creation efforts and shaping our brand’s voice, this role requires proven management experience. You will oversee a small team, including our in-house photographer/videographer and social media coordinator, ensuring efficient workflows, clear priorities, and high-quality deliverables. You will also collaborate with cross-functional teams and club leadership to drive alignment and performance.

Your exceptional art direction, strategic thinking, and leadership skills will contribute to enhancing our brand presence, engaging our audience, and driving business growth.

If you have a passion for content creation, a drive for building community, and the ability to lead and inspire a team, we invite you to apply.

The team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.

• The role is hybrid work-from-home and required to also come to the corporate office in Chicago 2 days per week.

• This role is based in the Chicago area and follows a hybrid model, with in-office presence required two days per week at our HQ (3611 N Kedzie Ave., Chicago).

• While primarily office-based, limited travel is required:

  • In-state travel to Chicago-area Midtown clubs 1–2 times per month.

  • Out-of-state travel to other Midtown club locations, typically 1–2 times per year.

• Access to a personal vehicle is strongly advised for ease of travel to Chicagoland club locations, some of which are not easily accessible by public transportation.

• Develop and execute a comprehensive content strategy that aligns with Midtown’s goals, target audience, and brand identity.

• Drive brand awareness, engagement, and lead generation through strategic content marketing.

• Lead the creation of high-quality and compelling content across multiple platforms, including social media, app, website, email, and in-club marketing campaigns.

• Collaborate with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches, and thought leadership.

• Manage the performance of our organic social media channels to hit KPI’s.

• Provide leadership and guidance to team members, including managing priorities, timelines, and budgets for content and social media initiatives.

• Build relationships across our club teams to support brand representation and content creation.

• Manage a content calendar to deliver timely content across various digital platforms.

• Create, curate, and manage social media content, including text, audio, visual, and multimedia formats, ensuring publishing of engaging content across all communication channels.

• Collaborate with designers, manage videographers, and coordinate with other stakeholders to oversee the creation of visually appealing and multimedia-rich assets.

• Ensure brand consistency and compliance with our brand guides and voice across all content deliverables.

• Manage and maintain content libraries and ensure content is organized and easily accessible for future use.

• Engage social channel users with prompt responses, organize competitions, ask questions, and cultivate relationships.

• Coordinate with club representatives to create engaging lo-fi content to support our channels and represent our vibrant club communities.

• Conduct ongoing research and analysis of industry trends, market insights, and competitors to inform and optimize content strategy.

• Monitor social media…