Programmatic Trader Sacramento, CA

Programmatic Trader job at The Shipyard. Sacramento, CA.

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!

We are looking for a smart, experienced, and motivated Programmatic Trader to join our Sacramento team. We are looking for a Programmatic Trader to spark digital delight while piloting programmatic campaigns and keeping client interests in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our Programmatic activation offering.

The Programmatic Trader is responsible for the development of strategic Programmatic recommendations for your book of business. Upon approval from the client, Programmatic Traders will own the development and management of their own campaigns across selected Demand Side Platforms. Programmatic Traders will also be the primary contact regarding campaign optimizations & updates, performance insights, and general status updates, and will be the owner of Programmatic communication with their respective clients.

The Programmatic Trader is responsible for ensuring proper execution and service levels are provided with best-in-class collaboration across multiple teams – both internal and external.

This is a hybrid work-from-home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento, CA .

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can’t be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don’t meet every single requirement in a job posting.

At The Shipyard, we encourage you to apply even if you don’t meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

• Develop effective campaign strategies with the internal and/or external client teams, and draw conclusions that are both data and marketing-driven on a tactical level

• Provide advanced actionable insights and implement them so see campaigns take shape

• Create, own, execute, and optimize Programmatic campaigns within our demand-side platforms to align with media goals and strategy

• Monitor campaign performance, optimize and communicate campaign traction to both internal teams and external clients

• Communicate campaign and channel details & objectives as necessary, including KPI expectations

• Keep up with new and innovative Programmatic technology trends; attend partner presentations and utilize industry resources to further Programmatic knowledge

• Curate audience data from various sources (1st and 3rd party) to effectively reach campaigns’ target audiences

• Tagging & trafficking creative assets, and accurately utilizing standard naming conventions

• Ownership and implementation of quality assurance standards for the Programmatic media team

• Analyze campaign performance to drive continuous improvement and formulate hypothesis-led testing strategies based on strong consumer and business understanding

• Plan and successfully manage campaign and channel budgets

• Collaborate with the broader in-house Media team to build capability and/or make strategic shift recommendations within…