Head of Marketing Innovation & AI Strategy

Head of Marketing Innovation & AI Strategy

Department: Escalon Marketing Team

Employment Type: Full Time

Location: Remote

What You’ll Do:

Escalon is seeking a Head of Marketing, an entrepreneurial, full‑time marketing leader who will define and scale the company’s brand, product marketing, and go‑to‑market strategy. Reporting directly to the CEO, this leader will serve as the connective tissue between strategy, data, and storytelling, thereby unifying Escalon’s brand voice, optimizing demand generation, and positioning Escalon for its next stage of growth. This is a top‑tier leadership role with equity potential and the opportunity to evolve into a CMO position.

This role is ideal for someone who thrives in a fast‑growing, evolving environment and wants to architect the next stage of growth.

• Define and lead Escalon’s marketing vision, embedding data, analytics, and AI-informed insights into every touchpoint.
• Build and lead Escalon’s marketing strategy from the ground up, focusing on scalable programs that address multiple growth channels.
• Identify and implement innovative marketing technologies to improve personalization, customer insights, and ROI.
• Design and test go‑to‑market strategies across three primary new business growth areas: acquiring new startups and early‑stage businesses with no structured back office, companies that insource with employees, and converting clients from competitors.
• Design and test go‑to‑market strategies for upsell and cross‑sell of additional services to current Escalon clients.
• Unify Escalon’s brand voice and ensure consistency across digital, social, and client‑facing platforms.
• Establish a clear, differentiated brand narrative that reflects Escalon’s value proposition and tone of voice while resolving existing conflicting messages.
• Partner with the CEO and executive leadership to align marketing objectives with business growth and revenue targets.

• Leverage advanced AI technologies and marketing analytics, automation, and Mar Tech tools to increase ROI and performance.
• Develop predictive and data-informed models to optimize demand generation, CAC, and LTV. Stay ahead of emerging AI trends and ensure the organization is at the forefront of data, AI, and personalization.

• Drive the development and execution of integrated digital campaigns (SEO, SEM, social, email, programmatic, content, etc.).
• Optimize customer journeys and digital touchpoints using AI-enabled tools.
• Design and publish marketing performance dashboards and communicate insights to stakeholders.

• Lead, mentor, and evolve a small but growing team of internal and contract marketing professionals.
• Collaborate cross-functionally with Sales, Product, Data, and Operations teams to drive an integrated go‑to‑market motion.
• Build relationships with key external partners, agencies, and technology vendors; provide clear direction to current contractors, ensuring alignment, prioritization, and accountability.
• Champion a best-in-class candidate and customer experience across all Escalon touchpoints.

• Create and build Escalon’s B2B marketing roadmap from a foundational level, defining the strategy and structure needed to support near- and long-term growth.
• Own content creation for the organization and oversee its execution across all channels.
• Evolve and maintain branding, website and all external communications in a manner that increases engagement and awareness.
• Develop demand generation campaigns to drive revenue.
• Develop a sales funnel to optimize MQLs, SQLs and conversion rates.
• Develop and be accountable to annual marketing goals, KPIs and strategies for lead generation, customer acquisition and retention.
• Build and own the marketing budget to ensure real-time understanding of spend and allocating resources for maximum ROI.
• Continuously evaluate the market landscape to identify and capitalize on new opportunities, whether from under-served startups, dissatisfied competitor clients, or companies using insourced solutions.

• 12+ years of B2B Marketing experience, ideally in SaaS, Fin Tech, or…