Marketing Strategist - Financial Solutions

Marketing Strategist – Financial Solutions

MUST RESIDE IN ATLANTA, GA AREA – Remote, Full‑time, Work at Home Opportunity

We are BELAY, a vibrant, Atlanta‑based company that offers virtual staffing solutions in the areas of Virtual Assistants, Marketing Assistants, and Financial Specialists. We are a fast‑paced team of high performers that work extremely hard but also know how to have a great time. Culture is a top priority and our values are lived out daily.

• Develop deep subject‑matter expertise in Fully Accountable’s service offerings from a marketing perspective by leveraging sales calls, discovery conversations, client interviews, and internal resources to clearly articulate client value, outcomes, and use cases.
• Partner with Marketing leadership and Fully Accountable leadership to define and execute annual and quarterly lead acquisition strategies aligned to business objectives.
• Collaborate cross‑functionally with BELAY marketing channel owners, sales, creative, business development, and leadership to develop high‑impact, integrated campaigns that drive awareness, engagement, and conversion.
• Own and maintain a content calendar in partnership with the Fully Accountable Leader, aligning deliverables to campaign milestones, buyer journeys, target personas, and key business events.
• Lead the organic social media strategy and execution for the Fully Accountable brand, ensuring consistency with brand positioning and campaign priorities.
• Provide creative direction and selective execution across marketing assets, including case studies, landing pages, blogs, ads, videos, webinars, event presentations, email, SMS, and long‑form content.
• Use analytics, dashboards, and reporting to track performance, identify trends, and continuously refine content and campaign strategies.
• Stay current on content and brand marketing best practices, industry trends, and benchmarks, with a focus on financial services, CPG, and tax preparation marketing.
• Monitor growth‑ and sales‑related KPIs, delivering regular performance insights and recommendations to marketing leadership.
• Serve as the primary marketing point of contact for external vendors, including Google, creative, and web partners, representing the Fully Accountable service line.
• Manage content strategy integration to ensure long‑term brand alignment and consistency across channels and initiatives.

• Bachelor’s degree or equivalent work experience.
• Three or more years of experience in content creation for a brand.
• Proven track record of developing and executing content strategies that drive lead generation and pipeline goals while effectively supporting multiple buyer personas.
• Deep understanding of omni‑channel content distribution, especially across paid search, paid social, SEO, and video.
• Experience collaborating with cross‑functional stakeholders, including sales, product, and executive leadership.
• Familiarity with marketing tools like Hub Spot, SEMrush, Google Analytics, and paid ad platforms is a.

BELAY Corporate offers full‑time remote work, requiring a dedicated, distraction‑free home office for standard Monday‑Friday business hours, with occasional travel for some roles. As a full‑time, exempt W‑2 employee, you’ll join a vibrant, award‑winning company culture where you’re a valued, engaged team player in a thriving organization.

This position does not have any physical requirements at this time.

$68,000 – $70,000

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