Social Media Marketing Manager

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CA $65,000.00/yr - CA $65,000.00/yr

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The role:

At Canadian Soccer Business (CSB) and the Canadian Premier League (CPL), they are building something bigger than a league or a company — they are building the world’s first integrated soccer hub. Guided by their North Star
, their ambition is clear: to connect teams, leagues, stars, stories, and partners into a unified ecosystem that inspires millions of fans, fuels sustainable growth, and creates enduring value for Canadian soccer — at home and on the global stage.

They operate as two organizations under one roof, united by the mission to elevate soccer as Canada’s #1 sport
:

• Canadian Premier League (CPL) — Canada’s Tier 1 domestic professional men’s league — showcases elite competition across communities from coast to coast. From our national championship pathway to participation in the global FIFA ecosystem, we are building a league that reflects our country’s ambition, diversity, and potential.
• Canadian Soccer Business (CSB) — the commercial engine powering Canadian soccer — manages and markets key media rights, league properties, and national team partnerships across Canada Soccer’s Women’s, Men’s, and Youth National Teams, League1 Canada, and the CPL’s member clubs. Through innovation in media, partnerships, and fan engagement, CSB amplifies the sport’s reach and impact nationwide.

Their Growth Engine fuels everything we do:

• Soccer is our heartbeat
• Media and storytelling is our amplifier
• Business is our fuel

They are a team defined by our Organizational Values
:

• High-Performance — clarity, accountability, teamwork, and best‑in‑class execution
• Innovation — a willingness to challenge convention and shape what’s next
• Passion — a shared purpose, community connection, and commitment to continuous improvement

As they accelerate toward 2026 and beyond, this is a historic moment for soccer in Canada — and an extraordinary time to join their team. They work primarily in person from their Toronto headquarters because collaboration and connection make them better. They also support a flexible hybrid environment (1–2 days working from home) to help their people do their best work.

They are proud to be an inclusive, equitable employer that celebrates the diversity of their staff, players, fans, and the communities they serve.

They are looking for you to be their next Social Media Marketing Manager, a position that can make us all better. This person will bring a passion for soccer, but just as important, will bring a passion for social media, life, detail, and content while working closely with all departments to take our engagement to another level. This key member of our team will work closely with our content, marketing, communications, and partnership departments to develop key strategies, track data, and create reports and measurables for us all to follow.

Much like a top‑class central midfielder, you will need to have the ability to adapt to different personalities on different teams, have strong time management and organization skills, while having the understanding that you must have both a long‑term vision and a crucial eye for detail.

SCOPE OF RESPONSIBILITIES

• Creation and management of social media content calendar, ensuring delivery of quality and engaging creative to increase exposure and create a strong network on all media platforms at impeccable standards.
• Planning and execution of social media marketing, including writing and curation of content on X (Twitter), Instagram, Tik Tok, Facebook, You Tube, and other emerging platforms in support of business goals, platform growth, and fan engagement.
• Work with the content and marketing teams to strategize, track, and create reports for sponsored digital content, marketing, communications, content, social and…