Senior Director, Channel Strategy

Job Title:

Senior Director, Channel Strategy and Marketing Operations

Reports To:

Chief Growth & Marketing Officer

Team:
Growth & Marketing

We’re looking for a strategic, execution-oriented Senior Director of Channel Strategy and Marketing Operations to lead our marketing Centers of Excellence (COEs) across Paid Media, CRM & Lifecycle Marketing, Owned Site Marketing, and Marketing Analytics. This leader will drive channel strategy, execution, and performance, and partner cross-functionally to bring go-to-market (GTM) and evergreen campaigns to life. You will serve as the connective tissue between channel execution and cross-functional partners in Product Marketing, Content, Business Operations, and Product.

While Product Marketing will own the GTM strategy, you will lead the end-to-end execution through your channel teams, ensuring consistency, scale, and performance across the funnel. This is a high-visibility role for a marketing leader who thrives in fast-paced environments and enjoys building scalable systems that deliver measurable growth.

• Lead Marketing COEs:
  Own strategy and execution for core channels, including:
  • Paid Marketing:
    Acquisition-focused paid media strategy across digital platforms.
  • CRM & Lifecycle Marketing:
    Email, push, and in-product communications to drive engagement and retention.
  • Owned Site Marketing:
    Optimization of website real estate for acquisition, cross-sell, and engagement goals.
  • Marketing Analytics:
    Deliver performance insights, reporting infrastructure, and campaign optimization support.
• Partner with Product Marketing to translate GTM strategies into high-performing, multi-channel campaigns. Lead execution across all owned marketing channels for both product launches and evergreen initiatives.
• Strategic Planning & Budgeting:
  Develop annual and quarterly plans, set channel-level KPIs, allocate budgets, and forecast performance across all COEs.
• Cross-functional Partnership:
  Collaborate with Product Marketing, Content, Product, and Business Operations to align messaging, targeting, measurement, and channel mix.
• Manage and grow a high-performing team of channel experts. Build systems, processes, and operating rhythms to drive alignment, execution, and results.
• Champion a culture of experimentation and continuous improvement. Implement best-in-class practices to improve marketing efficiency and effectiveness.

• 10+ years of experience in marketing with a focus on strategy, operations, and
• 5+ years of experience managing teams, including direct ownership of performance marketing, lifecycle/CRM, and marketing analytics.
• Proven track record of leading integrated marketing campaigns across digital channels with measurable outcomes.
• Strong analytical mindset and deep comfort working with marketing data and
• Exceptional cross-functional leadership skills; ability to influence and partner with diverse teams including product, content, and business operations.
• Excellent project management and communication skills; able to drive clarity and accountability across complex initiatives.
• Experience in a high-growth, product-led or subscription-based environment preferred.

• Remote - Must be US based
• Denver, CO - Highly Preferred

• $130,000 - $150,000 per year based on experience
• 15% yearly bonus based on company performance
• Medical, dental, and vision coverage
• Flexible paid time off
• Paid parental leave
• 12 company-paid holidays per year
• Amazing team & fun culture with lots of team events

Bigger Pockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer.

• We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factor.
• We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Please email Nigel Flak with your resume to be considered.