Growth Manager, Marketing ​/ Advertising ​/ PR

Are you a data-driven change agent who can weave user insights into compelling campaigns and drive measurable growth? If leading growth initiatives to drive business impact excite you, let's connect!

We are Awesome Motive, the company behind popular web apps and business tools like All in One SEO (AIOSEO), Optin Monster, Monster Insights, WPForms, and many others. Over 30 million websites use our tools to get more traffic, subscribers, and sales. We're passionate about helping small businesses grow and compete with the big guys, and we believe marketing plays a crucial role in delivering on that promise.

This is your chance to join a dynamic team and lead strategic initiatives across marketing channels to acquire, engage, and retain users. You'll wear many hats – strategist, analyst, campaign champion – all aimed at one goal: accelerating our growth to reach more small businesses.

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Attention to detail is one of our! This is your chance to stand out :)

• You can leverage imperfect data to create and execute winning digital marketing campaigns and funnels.
• You’re extremely self-driven and curious to find creative answers to complex questions.
• You’re comfortable seeing the big picture and how the small details get you there.
• You love to create systems, tools, and processes for others where they don’t already exist.
• You have a passion for digital marketing and customer acquisition.

You will work with internal teams to define the revenue strategy for AIOSEO and will be working toward company wide initiatives to drive and improve revenue metrics for AIOSEO. Your core responsibilities will include:

• Owning the Growth Strategy:
  You will develop, plan, and execute our complete growth strategy from end to end. This is a hands-on role where you'll personally manage key channels like SEO, Content Marketing, PPC, Email/SMS, Influencer Marketing (Linked In/You Tube), Webinars, and Affiliate Partnerships to drive new sales and build our outbound marketing efforts.
• Driving Decisions with Data:
  You will be our champion for data. Your role will be to analyze performance, dig into organic channel data, manage user churn, and provide actionable insights. You'll then use that data to design and implement A/B tests, build high-converting landing pages, and provide conversion-focused copywriting feedback on everything from emails to ad copy.
• Leading and Developing the Team:
  You will directly manage and mentor our team of talented growth professionals, fostering a cohesive and high-performing environment. This includes the potential to directly supervise our content marketing team if you have a passion for leadership in that area.
• Improving How We Work:
  You'll help us get better, every day. We'll count on you to proactively identify trends, help build and document better internal processes, research competitor strategies, and be a steward of our culture by upholding the Awesome Motive core values.

• Relevant experience:
  With over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B or SMB space, you have achieved direct business growth impact through successful growth initiatives.
• CRO / Funnels / Testing & Optimization:
  You must have expertise in best practices for SaaS products. Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required.
• Data & Analytics:
  You are experienced in using GA4, and digital marketing channels.
• SEO:
  You are well-versed in best practices for SEO in marketing site content, including blog posts. You are fluent in other commonly used tools such as Semrush, Clearscope, and Ahref.
• Email Marketing:
  You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time. You must have personally written and iterated upon multiple email campaigns for SaaS products.
• PPC / Paid Advertising:
  …