Marketing Communications Specialist

Marketing Communications Specialist

About Pacific Blue Cross

Pacific Blue Cross (PBC) has been British Columbia's leading benefits provider for over 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans.

We are fueled by a commitment to keep health care sustainable for all British Columbians. Through our PBC Health Foundation, we fund projects that improve health outcomes directly related to mental health and wellbeing as well as the prevention and/or management of chronic disease. We are interested in finding people who want to make a difference and who are looking to grow their career with us.

Perks

About the Position

Job Summary

Under the broad managerial direction of the Assistant Manager, Marketing Communications, the Marketing Communications Specialist provides creative marketing services in the design and delivery of marketing projects to internal stakeholders in accordance with established Pacific Blue Cross (PBC) price, product messaging, and promotion strategies; collaborates with external vendors including PBC’s public relations organization advertising agency and non-agency suppliers; provides communication support to PBC leaders;

prepares and edits press releases, articles, and blog posts; identifies, participates, and coordinates the strategic planning of community impact programs including sponsorships and events to increase public awareness of PBC initiatives, products, and services; and proactively pursues, establishes, and maintains networks with internal contacts to ensure knowledge on PBC’s insurance products and services, upcoming initiatives, and external factors affecting competitive advantage in PBC’s marketplace is current and relevant.

Job Duties

Marketing Project Design and Delivery

Provides creative marketing services in the design and delivery of marketing projects to internal stakeholders in accordance with established PBC price, product messaging, and promotion strategies by:

- reviewing briefing notes and work schedules to identify business owner requirements, determine the best approach to secure audience engagement through a wide variety of promotional tactics and channels best suited to the product or service, and to plan project execution.

- consulting and collaborating with internal stakeholders across the organization throughout project execution to ensure deliverables meet objectives, to facilitate alignment with branding and corporate messaging strategies, and to provide ongoing briefings on project status.

- designing the overall format and content of the marketing collateral chosen to convey messaging such as advertising copy, social media tools, reports, written news releases and video scripts,…