Product Marketing Manager - Industrial Components Elizabethtown, NC, US Posted ago

Position: Product Marketing Manager - Industrial Components Elizabethtown, NC, US Posted 2 hours ago
Remote## Product Marketing Manager - Industrial Components Elizabethtown, NC, United States Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. With a dual headquarters in the United States and Germany, we empower our customers worldwide to excel in their industries. We are passionate about driving innovation and delivering measurable results, empowering our customers to succeed in their industries.

Role Overview :  We are looking for a Product Marketing Manager (PMM) who is highly organized, strategically minded, and skilled at translating complex industrial products into clear, differentiated value propositions. In this dynamic, multi‑brand role, you will own product messaging, campaign planning, sales enablement, and the BU campaign calendar across North America and EMEA. You will collaborate closely with BU Leaders, Product Managers, Sales, and Digital Marketing to deliver measurable commercial impact and drive alignment across regions and product lines.

Key Responsibilities:

** Positioning & Messaging
*** Own and develop value propositions and product messaging frameworks for versatile portfolio of industrial components
* Articulate complex product capabilities in a way that delivers clear value and relevance to OEM, MRO, industrial automation, and distribution audiences.  + Product line value proposition  + Competitive battle cards  + Sales playbooks  + Feature/benefit overviews
** Campaign Strategy & Execution
*** Build, manage, and execute the BU Campaign Calendar across North America and EMEA.
* Define the appropriate marketing mix for each product line, partnering with Digital Marketing to execute campaigns that drive awareness, demand, and engagement.
* Develop clear, actionable campaign and content briefs in collaboration with BU Product Managers, ensuring alignment with market needs and roadmap priorities.
** Cross‑Functional Collaboration
*** Maintain regular, structured alignment with BU Leaders & BU Product Managers to stay ahead of roadmap changes, launch timing, customer feedback, and commercial objectives.
* Partner with Business Unit Sales in both regions to tailor messaging, refine campaign targeting, and provide timely, high‑impact product support.
** Sales Enablement
*** Develop and maintain high-performing sales enablement materials, including:
* Deliver regional training sessions and ensure Sales is equipped with the tools they need to confidently position and sell each product line.
** Go‑to‑Market (GTM) & Launch Management
*** Own GTM strategy for new products, product enhancements, and repositioning initiatives across supported brands.
* Conduct competitive and market analysis to ensure GTM plans reflect customer needs, competitive dynamics, and regional nuances.

Qualifications:

* 5+ years of experience in
** Product Marketing, Product Management, or Industrial B2B Marketing**.
* Strong technical aptitude, ideally familiar with electromechanical components, industrial automation, or electrical devices.
* Proven experience supporting
** multiple product lines
** or
** multi‑region portfolios
** as well as
** campaign budgets**.
* Strong communication and messaging skills, with the ability to simplify complex technical content.
* Excellent project and calendar management, with a track record of driving campaigns end‑to‑end.
* Experience collaborating with Product Managers, Sales, and cross‑functional marketing teams.
* Experience with Salesforce, Hub Spot, GA4, or other analytics and CRM tools is a plus. This position would work with the DM execution team and wouldn’t necessarily be responsible for execution.
*
* What We Offer:

*** A fully remote role with global collaboration across NA and EMEA.
* High visibility and direct influence on product strategy, GTM execution, and commercial performance.
* Opportunity to shape the marketing engine of a diverse industrial components portfolio across multiple brands.
* A culture that values alignment, clarity, continuous improvement, and measurable impact.
* Growth opportunities within a dynamic and expanding global organization.

If you are passionate about building strong product…