Marketing Automation Manager - US Remote

Overview

What is Perfect Serve?

Perfect Serve offers Best in KLAS assets in three categories: clinical communications, scheduling, and patient engagement solutions. We have seen an 88% growth rate over the past three years and need strong team members to help us continue to grow!

Perfect Serve’s mission is to accelerate speed to care by optimizing provider schedules and dynamically routing messages to the right person at the right time in any care setting; advancing patient care and clinical workflows.

By joining Perfect Serve, you will have the unique opportunity to come alongside us as we further our vision of putting all of these solutions together to provide optimal patient outcomes and faster patient care interventions. By improving speed to care and cross-continuum communication, we save lives, reduce length of stay, minimize re-admissions, and bring joy back to caregivers.

We have an incredible portfolio of customers, with new ones recognizing the value of our solutions and joining the Perfect Serve family every day.

We’re looking for a Marketing Automation Manager to design, implement, and optimize automated marketing campaigns that drive engagement and revenue with a focus on email marketing and campaign integration into our CRM. This role is perfect for someone who loves testing, optimizing, and personalization. You’ll work closely with sales, content, and product teams to map customer journeys, automate workflows, and continuously improve lead conversion rates.

This role is ideal for someone who is data-driven, detail-oriented, and passionate about scaling marketing programs efficiently.

• Develop, implement, and manage marketing automation workflows across multiple channels
• Optimize email campaigns for engagement, conversions, and deliverability
• Segment audiences and personalize messaging based on behavior and data
• Work with sales and marketing teams to align campaigns with revenue goals
• Analyze campaign performance and provide actionable insights
• Stay up-to-date with marketing automation trends and tools
• Oversee CRM integrations and lead scoring strategies

• Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
• Strong understanding of CRM systems and lead management (Salesforce)
• Experience with email marketing strategy and A/B testing
• Analytical skills to interpret campaign data and metrics
• Excellent project management and organizational skills
• Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
• Implement and improve deliverability best practices
• Champion accessibility and responsive design standards in all email templates

• Knowledge of SQL or data querying
• Experience with AI-driven personalization tools
• Familiarity with web analytics and tracking

• 3-5+ years of experience in email marketing, preferably in B2B SaaS
• Demonstrated ability to translate marketing goals into data-driven automation strategies
• Certified in email marketing platforms (Salesforce Marketing Cloud)
• Strong knowledge of email best practices, audience segmentation, and deliverability optimization
• Experience with data analysis tools like Google Analytics, Looker Studio, or similar platforms
• Strong understanding of Salesforce (ideally certified)
• Proficiency in Outlook and Microsoft Office 365 tools
• Exceptional written and verbal communication skills
• Highly organized, self-motivated, and able to manage multiple projects under tight deadlines
• Solid understanding of HTML, email templating, and responsive design principles
• This role is ideal for a results-oriented marketer who enjoys combining creativity with data-driven insights to deliver impactful email marketing campaigns

• Once you’ve built a strong, repeatable, you’ll have the opportunity to expand into a stronger and more strategic relationship with our Rev Ops team.
• This position offers visibility across the organization and the chance to make a measurable impact on Perfect Serve’s revenue.

At Perfect Serve, we are transforming healthcare communication and collaboration to help clinicians deliver better…