Marketing Operations Manager

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Manager, B2B Marketing Operations

Please note:

This role must be based out of our Seattle office. Remote work not available with this role.

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

We’re looking for a Manager, B2B Marketing Operations to join the B2B Digital Operations team and support the design of marketing automation strategies. You’ll support strategy to launch campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As an automation strategist you will be working alongside team members to help build, measure, optimize and scale our marketing programs to drive growth.

In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow.

• Work with internal marketing stakeholders to gather requirements and translate them into clear briefs for technical teams and marketing systems owners, ensuring Marketo, Salesforce, and related tools can deliver on those requirements.
• Create and manage automated, multi‑touch prospect and customer lifecycle programs (campaigns and journeys), including build, QA, launch, and ongoing optimization.
• Partner with the technical and data teams to review and validate data structures (including custom objects and JSON payloads) used to support campaigns, segmentation, and personalization.
• Contribute to the design of data flows and field mappings between Marketo and other systems to support accurate routing, reporting, and attribution.
• Manage process design and documentation: identify, design, and document scalable workflows, SLAs, and standard operating procedures that enable the marketing team to work efficiently and with consistency.
• Support data migration projects and system updates/changes, ensuring business requirements are met; assist with data validation (e.g., field values, picklists, sync rules) and highlight risks to Marketo Salesforce integrations and program triggers.
• Make recommendations and provide input on goals, objectives, and marketing automation best practices, acting as an internal consultant for campaign design, audience strategy, and operational feasibility.
• Be accountable for on‑time, high‑quality execution of automation projects and campaigns, collaborating closely with campaign owners to test, troubleshoot, and optimize for performance.
• Monitor campaign performance, operational metrics, and data quality, surfacing insights and opportunities to improve conversion, engagement, and process efficiency.
• Maintain and evolve Marketing Operations documentation, including campaign templates, naming conventions, workflow diagrams, and process guides.

• 5+ years of hands‑on Marketo administration experience in a B2B tech environment, with strong working knowledge of Salesforce.
• Demonstrated experience…