Senior Social Media Manager

About the Company

Joy 101 is a fast-growing wellness company founded by Hoda Kotb, built around the belief that joy should be an intentional part of everyday life. Through our mobile app, live events, and expert-led courses, we bring together science-backed practices and inspiring voices to help people live with more clarity, calm, and connection. We’re building a supportive community at scale and expanding quickly with new content, experiences, and events – including retreats and an annual Joy Fest.

Our mission is simple: to make wellness joyful, accessible, and personal.

At Joy 101, we believe joy is for everyone. We are committed to building an inclusive team where diverse backgrounds and perspectives are celebrated, and where everyone has permission to show up as their whole, authentic selves.

We're looking for a Senior Social Media Manager who thrives at the intersection of strategy, creativity, and hands-on execution. You'll partner closely with our Senior Director of Creative Strategy and Marketing on big-picture brand storytelling, then own the day-to-day strategy, content creation, publishing, and performance of our social channels. You're equal parts strategic thinker and maker—someone who can develop a multi-platform content strategy, write compelling copy, concept native content, edit quick-turn videos, and analyze what's working in real time.

This role is designed for someone ready to grow into a director-level position. You'll have autonomy, creativity, and the opportunity to shape how Joy 101 shows up online.

Reports to: Senior Director of Creative Strategy and Marketing

Location: United States, remote, New York City preferred

• Strategy & Growth
  • Drive strategy and performance across Facebook, Facebook Group, Instagram, Tik Tok, Pinterest, and You Tube
  • Grow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65
  • Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural moments
• Content Creation & Publishing
  • Own the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platforms
  • Create platform-native content optimized for each channel
  • Write on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scripts
  • Produce quick-turn video content using mobile editing tools (Cap Cut, Instagram native editing, etc.)
  • Design simple social assets using Canva or similar tools when needed
  • Craft and refine Joy 101's brand voice across all social touchpoints
• Community Engagement
  • Build authentic connections with our audience through thoughtful responses and community management
  • Foster conversations that deepen loyalty and create emotional resonance
  • Monitor sentiment and surface insights that inform content strategy
• Analytics & Optimization
  • Produce weekly and monthly performance reports with actionable insights
  • Identify trends, test new formats, and use data to inform smarter content decisions
  • Run weekly performance check-ins and pivot quickly based on what's working
• Collaboration
  • Partner with the paid media team on boosted content and creative recommendations
  • Work with practitioners, talent, and internal teams to develop content that showcases expertise
  • Coordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand moments
  • As the function grows, own influencer strategy, relationship building, and campaign execution.

• 5–7 years of social media experience
  , ideally in wellness, lifestyle, or consumer brands with strong female audiences
• Proven track record growing social channels strategically and understanding platform-specific best practices (especially Facebook Groups, Pinterest, and You Tube)
• Strong content creation skills
  :
  You can shoot, edit, and post video content quickly using mobile tools
• Exceptional copywriting ability
  :
  You write compelling, on-brand copy that drives engagement and feels distinctly human
• Design sensibility
  :
  You can create simple, scroll-stopping assets in Canva or similar platforms
• Highly organized with excellent project management skills
  :
  You can juggle multiple…