Planning Strategist

Location: Lee's Summit

Planning Strategist page is loaded## Planning Strategist locations:
Remote time type:
Full time posted on:
Posted 4 Days Agojob requisition :
R-005204

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care.

G.E.H.A has one mission:
To empower federal workers to be healthy and well.

The Planning Strategist is accountable for end-to-end go-to-market planning and tactical execution for one or more of GEHA’s medical and/or dental product lines. The ideal candidate is an expert in consumer behavior, strategic planning, and insight identification and development to carve out unique positioning in the market for Healthcare Payors. The role is responsible for leading a cross-functional, highly matrixed team through the annual planning cycle and execution of Open Season, managing strategic plan development, forecasting responses and leads, tactical calendar, media mix inclusive of pro-forma development, and ensuring direct response best practices are incorporated to optimize conversion and meet annual growth targets.

The ideal candidate has extensive Payor experience, and is an inquisitive, insights leader with strong business acumen, and demonstrated ability to collaborate across functions.## SKILLS
** Responsibilities
* ** Planning accountability across full calendar year, ensuring collaborative development of Growth go-to-market strategy for product line(s), highly collaborative matrix leader with ability to engage and lead peers across organization from Product, Data and Analytics, Sales, and other functions.
* Strong commercial leadership voice with end-to-end go-to-market planning for product line(s), forecasting annual growth goals for product line(s) by segment, including development of forecasts by segment, media channel, and media drops/deployment.
* Planning and strategy leader for product line(s), own strategic vision and tactical execution across all communication channels, lead team in creating and executing multi-channel marketing and growth plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.
* Work closely with Growth team leaders to create and deliver Growth planning and go-to-market plan and execution calendar to meet and exceed growth goals across acquisition, retention, and engagement initiatives.
* Be the internal Subject Matter Expert on Health Payor strategic insights, consumerism, and best practices, with keen insights and strong consumer behavior points-of-view on demand generation strategies and tactics.
* Collaborate closely with internal teams and external agency partners to develop, map, and create foundational planning documents.
* Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs (creative briefs, strategy briefs, media briefs to guide work streams across internal teams and external vendor work streams
* Expertise in planning segment-specific, micro-targeting, channel mix and go-to-market strategy.
* Assess new and emerging marketing channels, mediums, approaches, tools, and best practices, including AI (Artificial Intelligence) and others, to drive process improvement and optimize response rates attract, retain, and engage members.
* Other duties as assigned.
** Qualifications & Skills
*** 6+ years of market planning, including marketing, growth, go-to-market, and/or sales experience for a Health Payor
* Bachelor's degree in business, Marketing, or related filed, master's degree preferred.
* Health Payor experience required, in-depth and acute understanding of planning, go-to-market planning, and consumer behavior in Health Payor space, specifically direct response, to elicit and drive specific consume outcomes to attract, retain, and engage members and prospects.
* Demonstrated…