Associate Community Manager, Personal Care

Job Summary

Church & Dwight is seeking an Associate Community Manager. We are looking for a talented Associate to join our newly established Digital Strategy team within the Digital Growth function. We manage the holistic full-funnel digital strategy and deployment to impact consumers across all points of the digital journey. This role specifically focuses on managing the vibrant social communities across leading brands like Therabreath, Arm & Hammer Dental Care and Orajel.

The Associate Community Manager is responsible for content strategy, content creation, daily posting, monitoring, and engaging with our community. This role requires strategic planning and amplification of major campaigns and product launches in partnership with key agency partners on social. Influencer discovery, negotiations and contracting is also an important workstream. This role will be expected to achieve high growth for social platform followings and engagement, providing in-depth, analytical, monthly reports on KPIs.

Hybrid:
This is a hybrid role based in Ewing, NJ and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

• Develop, execute and post best-in-class social content on platforms like Instagram, Facebook, Tik Tok, Youtube and Pinterest, as well as assisting with content ideation and creation.
• Lead the organic and paid media asset placement and performance.
• Ensure community questions, comments and related opportunities are answered within 24 hours; provide a well-executed, high-touch experience when escalation required.
• Monitor social media platforms for UGC, product feedback, relevant trends, etc.
• KPI Tracking:
  Define and track success metrics monthly.
• Key member of the inter-agency team accountable for annual Brand plans and responsible for ideation and execution of strategic social initiatives.
• Create, curate, and post social media content.
• Lead the organic and paid media asset placement and performance.
• Spearhead influencer marketing initiatives to create and implement a comprehensive strategy across brands and social channels.
• Cultivate influencer network from discovery, recruitment and contracting through relationship management.
• Work with cross-functional teams on an ongoing basis to support all areas of the business through social media initiatives.
• Complete campaigns performance analysis and reporting on KPIs.
• Attend meetings with cross-functional and inter-agency teams, capture action items and execute on aligned plan.
• Able to execute digital marketing campaigns.

Tech Skills

• Leverage a deep knowledge of best practices to develop effective best-in-class content, community management, social listening, organic and paid social media tools.
• Experience in Affiliate Marketing is preferred.
• Leverage Google analytics tools to optimize performance and drive business results.
• Functional understanding of analytics and attribution modeling tools for campaign measurement.
• Stay up to date with evolving Mar Tech landscape and share best tools to improve current process and output.
• Apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities from different tech platforms.

Leadership Skills

• A passion for social media trends, culture, and content.
• Has a bias for action and is orientated towards achieving results.
• Comfortable working in a fast-paced and energetic environment.
• Strong collaborative skills, with the ability to work closely with cross-functional teams.
• Elevate thought leadership and excellence in social media best practices.
• Capitalize on new opportunities and trends to formulate plan.

• Bachelor’s Degree Required
• 3-6 years related experience – with demonstrated success working in top social media platforms including Instagram, Facebook, Tik Tok, You Tube and Pinterest
• Exceptional written and verbal communication skills - previous community management and copywriting experience preferred.
• Strong time management and organization skills; able to prioritize and manage multiple projects.
• Ability to do…