Senior Brand Manager

Sovereign Brands is a family-owned, global wine and spirits company headquartered in Highland Park, IL. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world’s most iconic wine and spirit regions to develop best-in-class brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries around the world.

The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil;
Bumbu,an artisanalrum that ranks among the world’s most critically acclaimed rums, and Villon, a rich, spiced French liqueur with aromas of vanilla, chai and toasted oak. The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, is Sovereign’s newest launch in collaboration with Pernod R

• Marketing
• New York , NY

We are seeking a Senior Brand Manager with a proven track record in alcoholic beverage marketing. Reporting to the Global Director of Marketing and Communications, the Senior Brand Manager will play a pivotal role in designing and executing consumer-centric brand plans, integrating social media and influencer marketing, digital strategies and retail/on premise initiatives that drive brand awareness and sales across all U.S. markets and channels.

With a deep understanding of consumer dynamics, trade and sales drivers, this role will support brand growth in a highly competitive environment.

** This hybrid position is based in New York City, with three required in-office days and two remote working days per week.**

• Develop and execute annual integrated brand plans designed to drive sustainable growth in line with strategic objectives, collaborating with PR, content, merchandising, sales teams and other internal stakeholders
• Create a streamlined brand planning process that aligns with established lead times to effectively meet business requirements and address the needs of internal and external stakeholders
• Manage execution of disruptive, results-oriented social media, influencer, digital, merchandising and omnichannel programs that drive consumer engagement and bolster sales
• Act as a key strategic partner to the Global Director of Marketing, ensuring seamless project alignment, effective problem solving and timely progress updates
• Lead and mentor marketing professionals, fostering a collaborative and results-oriented work environment within the team and across departments
• Lead development and execution of social media and influencer strategies, creating engaging, conversion-focused content that enhances digital ad performance and strengthens social media presence
• Collaborate with internal PR manager to secure impactful, brand-building media coverage and ensure results are effectively communicated to key internal and external stakeholders
• Ensure a cohesive brand voice, messaging and visual identity across all channels
• Collaborate with sales team to create effective tools that drive brand growth in all channels
• Provide ongoing support to the sales team by delivering tailored brand assets and innovative tools to drive engagement and maximize brand impact in the market
• Analyze consumer and market data and competitor activities to identify opportunities; utilize insights to inform decision making
• Establish KPIs to measure the success of brand initiatives; analyze and report on campaign effectiveness and brand performance, providing actionable recommendations to senior leadership
• Prepare and present detailed reports on brand performance to senior management

• Bachelor’s degree in marketing, business, or a related field
• 7+ years’ of marketing experience, with expertise in digital and earned media strategies
• Proven success in developing and implementing marketing campaigns that drive growth and enhance brand loyalty
• Spirits industry knowledge, with understanding of both the US 3-Tier system and trade marketing
• Proficient in leadership and team management, adept at cultivating and…