Marketing Communications Specialist

Overview

Job Family:
Communications

Req

Marketing Communications Specialist

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first.

Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

Transform The Everyday With Us!

This key role acts as the “megaphone” for our Smart Infrastructure business with a key focus on our Electrical Products (EP) low-voltage power distribution business, enhancing its reputation and achieving measurable outcomes by driving awareness, perception, and demand generation. As a member of the Smart Infrastructure Communications team, this individual contributor will be responsible for partnering with the EP business to develop, execute and measure a communications strategy across the full communications mix to support the marketing objectives and the strategy for the EP business.

This is a hybrid position sharing time working from home office and the Atlanta area office 2-3 days a week or as needed.

• Implement and manage various communication channels that help drive marketing and communication objectives as part of the complete communication program. Elements can include, but not limited to, social media, digital communications, trade shows, advertising, public relations, events, promotions, direct mail, brochures, website, audio-visual products, etc.
• Research, create, and publish customer success stories, projects, products and innovations across multiple channels
• Partner with marketing and business leaders to develop and execute campaigns across multiple digital channels (product and/or account-based campaign)
• Website / Landing Pages
• SEO
• Paid Search
• Advertising Strategy
• Media partnerships
• Social media
• Annual strategic comms planning with marketing
• Work with Media Relations, position leaders in thought leadership roles (speaking engagements, interviews, panels, etc.) that support the business
• Collaborate with internal communications on plans that engage and inform, both internal and external audiences, and promoting the business messaging and internal awareness.
• Overall project management of trade shows & events.
• Budget alignment, Management
• Monthly metrics reporting

Basic Qualifications:

• Bachelor’s degree from an accredited university
• 7+ years successfully performing planning, directing and executing communications to both internal and external audiences.
• Advanced use of Microsoft Office Suite
• Knowledge of communication channels and how to apply them effectively
• Demonstrated ability to research, analyze, plan, and execute
• Prior experience with demand generation campaign development
• Experience with social media tools, digital marketing, and communications platforms
• Willingness to travel approximately 10% annually
• Proficiency in English both written and verbal
• Legal authorization to work in the United States without corporate sponsorship now or in the future.

Preferred

Skills:

• Master’s in Marketing, Communications or Business
• A self-starter, but a collaborative partner. Someone who is highly organized, driven, curious and EXCITED!
• Proven communications skills with a demonstrated ability to research, analyze, plan, and execute
• Creative and strategic thinker
• Experience with demand generation campaign development
• Outstanding organizational, interpersonal, communication and networking skills
• Advanced teaming skills including cross-cultural abilities
• Project management skills with proven attention to detail
• Ability to handle multiple projects and meet deadlines
• Ability to deal effectively with people at all levels of the organization
• Ability to work under time constraints and adapt to change
• Self-driven and resourceful to achieve goals independently as well as work well in groups
• Ability and flexibility to adjust to changing requirements, schedules, and priorities
• Interest in exploring new tools and…