Marketing Analyst

Pay Rate: $37.45 – $42.45/ hour on W2 Only

Job Type: Contract - 12 months

Job Description:

Job Summary

The Market Analyst supports the execution of a customer-focused, integrated marketing strategy across multiple channels. This role combines marketing analysis with hands-on campaign execution, including brand marketing, digital initiatives, CRM support, and consumer website coordination. The position works cross-functionally with internal teams and external agencies to ensure alignment with overall brand strategy and business goals.

Marketing Analysis & Strategy

• Research market conditions to evaluate potential sales opportunities and consumer demand.
• Forecast and track marketing and sales trends by analyzing collected data.
• Gather and analyze competitor data related to pricing, sales performance, and marketing strategies.
• Measure and report on the effectiveness of marketing, advertising, and communication programs.
• Manage day-to-day tactical execution across brand, retail, CRM, and digital marketing channels.
• Coordinate consumer website activities in partnership with digital and operational stakeholders.
• Support development, production, and deployment of marketing materials in collaboration with creative partners.
• Track media and production budgets with accuracy and attention to detail.
• Work closely with cross-functional partners and external agencies to ensure campaign alignment.
• Coordinate approvals and ensure adherence to established marketing processes and standards.
• Support implementation of integrated retail and dealer marketing initiatives.
• Contribute ideas and initiatives that support overall team goals and long-term marketing strategy.

Market & Industry Knowledge

• Develop expertise in the assigned product category, including consumer behavior, competitive landscape, and market trends.
• Apply insights from analytics and metrics to provide concise summaries and recommendations to stakeholders.
• Strong verbal and written communication skills.
• Excellent project management and organizational abilities with the capacity to manage multiple priorities.
• Ability to work independently, manage time effectively, and operate in ambiguous environments.
• Analytical skills with the ability to interpret marketing and site performance metrics.
• Creative, customer-centric mindset with a results-driven approach.

Technical & Professional Skills

• Proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
• Experience working with marketing workflow, CRM, or project management tools is a plus.
• Familiarity with digital marketing platforms and site management concepts preferred (technical execution supported by partners).

Education & Experience

• Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent experience).
• 5+ years of experience in consumer marketing, advertising, or a related role.
• Agency experience and industry-specific experience are preferred but not required.

Work Arrangement

• Full-time position, Monday through Friday.
• Hybrid work model with a mix of in-office and remote work.
• No travel or driving requirements.

Thanks & Regards

Archit Sharma

Senior Associate – Recruitment – EST