Senior Manager, Communications Strategy – Remote

Overview

At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world.

Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand Sweetened Condensed Milk and Evaporated Milk, Magnolia Sweetened Condensed Milk, PET Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass‑merchandisers, as well as food service and export, U.S. military, and private label business.

We are seeking a dynamic Senior Manager of Communications Strategy to lead the development and execution of integrated media and communications strategies across all consumer touchpoints. This leader will shape how our brands show up across digital, social, TV, and retail environments—driving engagement, awareness, and conversion through data‑informed storytelling and agile optimization.

The ideal candidate combines deep strategic thinking with creative intuition and hands‑on understanding of modern media ecosystems. You’ll work closely with brand, creative, media, and retail partners to ensure our communications deliver consistent, breakthrough impact in a fast‑moving food CPG environment.

• Develop and oversee integrated communications strategies that align brand goals with business and consumer outcomes across 3 categories and 5 brands.
• Responsible for +$20MM media budget to deliver business growth targets and optimize investment efficiencies.
• Lead the media strategy across paid, owned, and earned ecosystems, ensuring message cohesion and cross‑channel amplification.
• Directly manage the Eagle Foods design team and build out design capabilities for in‑house content creation.
• Partner with brand, insights and creative teams to craft content that’s insight‑led, on‑brand, and optimized for each channel (digital, social, TV, shopper/retail).
• Spearhead the in sourcing of UGC content generation with social media creators.
• Create the vision for and drive forward the AI agenda for content generation—internally and with agency partners—and media targeting.
• Use data, social listening and real‑time analytics to assess performance, identify trends and guide content and media optimizations in‑flight.
• Stay ahead of cultural trends, audience behaviors and platform innovations in food and lifestyle categories.
• Drive test‑and‑learn initiatives to enhance media mix effectiveness and creative resonance

• Manage, coach and develop two direct reports by providing clear performance objectives, ongoing feedback and career development guidance.
• Foster a collaborative team culture that values curiosity, accountability and creative problem‑solving.
• Ensure workload balance, growth opportunities and strong alignment with broader marketing priorities.

• 10+ years of experience in communications planning, brand strategy or integrated media roles—preferably within consumer packaged goods (CPG).
• Proven success leading full‑funnel, cross‑channel campaigns (digital, social, TV, retail/shopper marketing).
• Strong understanding of creative development processes with ability to bridge data, strategy and execution.
• Demonstrated comfort with using data and analytics tools for real‑time optimization and storytelling.
• Excellent communication, leadership and stakeholder management skills.
• Experience managing agency partners and internal teams.
• Bachelor’s degree in Marketing, Communications or related field; MBA or advanced degree a plus.

• Strong collaboration between content, creative and media teams that results in cohesive…