Retail Activations Manager

Overview

Retail Activations Manager — Cincinnati, OH

This role is based in Cincinnati, OH with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

• Own the day-to-day Kroger Precision Marketing relationship, including annual KPM JBP

• Own the execution of retail media, shopper, and in-store programs at Kroger, in partnership w/ customer team. There’ll be a high level of responsibility, this role is hands-to-keyboard for campaign management

• Own the day-to-day relationship with our agency of record

• Work collaboratively alongside peers who do similar work on other customers, as well as cross-functional partners in functions like finance and brand marketing

• Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons

• Bachelor’s Degree

• 3+ years’ experience in Sales, Marketing, and/or Search & Media, preferably within CPG

• Knowledge of Media management (fundamentals/budget, You Tube/Meta/etc., Search, Agency Management)

• 3+ years’ experience owning programming with one or more of:
  Amazon Ads, Walmart Media Collective, or Kroger Precision Marketing

• 1+ year of hands-on-keyboard experience building search and/or display media campaigns

• 2+ years’ experience in-house/client-side at a CPG vendor

• 3+ years serving in one of the following areas: a shopper/retail media role at a large CPG, a planning or execution role at a digital agency with retail media experience, or customer management at a large CPG vendor on Kroger or a pureplay eCommerce team will be considered in lieu of the above experience

• Work with over 140,000 diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.