Social Media Coordinator

Overview

We’re seeking a creative, detail-oriented Social Media Coordinator to support and grow our social media presence and influencer network. In this role, you’ll help bring our brand to life across video-first platforms like Tik Tok and Instagram, manage day-to-day social content, and support Brand Ambassador and influencer programs.

This is a hands-on role ideal for someone who’s plugged into social trends, loves content creation, and is excited to grow their career in social media and digital marketing.

• Develop social content across video-first platforms, i.e., Tik Tok, Instagram, that build our digital presence, drive engagement, and tell our brand story in a culturally relevant way.
• Create and schedule content on all company social media accounts with focus on Instagram and Tik Tok.
• Work with marketing team to gather content for evergreen and seasonal campaigns.
• Assist with art direction by providing suggestions and feedback to the creative manager. Execute final deliverables as directed by creative manager.
• Create, manage, and execute Social Media content calendar (including copy) in alignment with marketing calendar.
• Stay ahead of industry developments, creative trends, and culturally relevant events to push our social media efforts forward.
• Manage and coordinate influencer marketing activities in accordance with strategy set forth by the marketing director.
• Effectively communicate with influencers to develop campaign plans, execute campaign, and monitor/report on effectiveness.
• Assist with public relations efforts regarding new product launches and introductions.
• Monitor all social channels and comment on relevant content, respond to comments and DMs.
• Engage in active social listening and community management on Tombow’s social accounts, engaging with fans and answering questions.
• Assist with providing content to industry blogs with new product information, company updates, etc.
• Monitor competitor social media activities, benchmarking Tombow’s efforts against those of key competitors.
• Research media opportunities and recommend relevant pitch stories.
• Manage network of Brand Ambassadors and Student Brand Ambassadors, showcasing their work through use of social media to build demand for the Tombow brand.
• Actively grow Brand Ambassador and Student Brand Ambassador programs through recruitment efforts, relationship building/maintenance, managing product calendar, scheduling giveaways and cross promotional opportunities, submitting sample requests, and mail all related packages.
• Manage marketing sample inventory and supplies.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 2-3+ years of experience in social media, communications, or public relations
• Experience supporting or executing social media strategies with measurable results
• Art & Craft and/or Office Products industry experience a plus

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience with Adobe Creative Suite and Canva
• Working knowledge of Illustrator and Photoshop
• Strong writing, editing, and verbal communication skills
• Highly organized with strong attention to detail
• Collaborative team player
• Creative mindset with an interest in brand storytelling
• Active, engaged user of social media platforms

We offer a supportive, collaborative workplace designed to help you do your best work. This role is part of a hybrid work environment
, combining in-office collaboration with work from home flexibility.

• Company-paid benefits, including medical, dental, and vision coverage
• Half-day Fridays
• Relaxed dress code
• Standard office setting with a collaborative, team-oriented atmosphere